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If you relay any information to customers about what makes HOKA unique, it should be these 3 things!
J-Frame is how HOKA does stability and only occurs in the Arahi and Gaviota. Profly is our more responsive, firmer foam. The Mach, Zinal and Carbon X2 for example, all have Profly midsoles. Click on the photo above to see more and their explanations.
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