Best practices for QR codes for direct mail
Adding QR codes on direct mail postcards can provide clear data insights to a marketing strategy that has been historically difficult to measure. QR codes are incredibly simple for customers to engage with, and allow marketers to track user engagement by monitoring metrics such as scans, click through rates, and even conversions. This unlocks a new level of insight and learning. When you leverage QR codes, you can use direct mail QR code scans to effectively attribute your website activity and conversions to specific campaigns. Flowcode makes that painless, with our ready-to-use codes that connect with a robust analytics dashboard built to help businesses grow! QR empowers marketers to determine the success of their campaign overall, and even gather insights by region or design tests. This provides data on which audiences resonate most with your product, or which messaging choices are most effective with consumers. Adding QR to your direct mail returns analytics to make data-driven decisions to optimize results in future campaigns – whether that's to prioritize specific audience segments or inform messaging choices.
QR codes for direct mail are an effective way for businesses to collect Customer Relationship Management (CRM) data. Owning a direct relationship with your customers is incredibly valuable as it enables data-driven insights such as how to: grow your customer base, identify upselling or cross-selling opportunities, and manage complex relationships with your customers overall. QR direct mail marketing can seamlessly capture customer data by providing a direct link to a website, online form, or other contact collection method. Instantly, you can gather email addresses, phone numbers, and more to help guide future marketing and sales promotions. This frictionless scan-and-go system improves the odds that customers are willing to provide their information, and boosts the amount of actionable data you can gather. In short, QR codes for direct mail provide you a painless solution to collect customer data and build relationships with customers over time. Flowcode is your all-in-one platform to do this. With us, you can: create a custom code, direct users to pre-templated contact collection pages , and plug your data into 6+ popular CRM tools.
Getting customers to interact with and convert from your direct mail campaigns can be difficult. QR codes for direct mail can be a powerful tool to create a seamless user experience from your offline campaign to your online marketplace. Using QR codes to automate direct mail campaigns allows your consumers to quickly and frictionlessly access product listings online, without manually typing in lengthy URLs. Bringing convenience to your customers with this automated offline to online tool prevents potential churn by making the shopping experience and product discovery effortless. Leveraging QR codes on direct mail collateral harnesses the impression you’ve made with your customers, then instantly guides them toward an actionable next step – product discovery and purchase. Flowcode’s custom QR codes integrate seamlessly into your designs to make QR postcards, fliers, and more. It’s never been easier to make your marketing campaigns actionable and convenient for users to boost your conversions.
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How does a QR code work on mail? QR codes are a great tool for increasing engagement with your emails and providing a unique user experience. These are some use cases that best demonstrate how QR codes work on mail.
- Direct people to a specific product page or a landing page.
- Inform audiences with a video or other multimedia content.
- Encourage people to participate in surveys and other feedback for incentives.
- Share additional information through a PDF or other type of file.
- Link to a website or blog post.
- Get more event registrations by linking to an event page.
- Personalize the audience’s experience by linking to customer profile pages.
- Use it to track email campaigns.
Here’s a case study of how JG Wentworth used QR codes on direct mail to drive business.
Yes, you can put a QR code on mail! QR codes are an incredibly versatile technology that can be used for a variety of purposes, including mail. Here are some of the ways you can use a QR code on mail:
- Include a QR code in your newsletter that links to your website.
- Place a QR code on a postcard or flyer to quickly share information with the recipient.
- Direct customers to a survey or product page with a QR code printed on a mailing label.
- Create a QR code on a business card to link to your contact and social media profiles.
- Attach a QR code to an invoice or bill that links to a payment page.
- Include a QR code on a thank-you card that links to a special offer.
- Use a QR code on a postcard to link to a special video or message.
Here’s how to track direct mail using QR codes to take your direct mail campaigns to the next level. QR codes are an effective way to measure the success of your direct mail marketing, allowing you to track the impact of your campaigns and make adjustments as needed. Below are some use cases of how to track direct mail using QR codes:
- Add a QR code to your direct mail that links to a specific website page. Once a customer scans the QR code, you can track the amount of website visitors sent from your direct mail campaign.
- Use QR codes to track the amount of leads generated from your direct mail campaign. This will allow you to determine the cost per lead and adjust your campaigns accordingly.
- Track the ROI of your direct mail campaign by using QR codes to see which customers are converting and how much revenue is being generated from each campaign.
- Use QR codes to gather customer feedback and insights about your direct mail campaign. This will help you understand how to improve your campaigns and make them more successful.
- Add QR codes to your direct mail that link to special offers and promotions. This will allow you to track how many customers are taking advantage of your offers and make adjustments to your campaigns as needed.
Learn more about how why analytics are important.
The use of QR codes in direct mail can be an effective way to increase engagement and help promote your business. QR codes are a versatile tool that can provide several advantages when included in direct mail. Here are some of the ways you can use QR codes to enhance your direct mail campaign:
- Direct to a mobile-optimized landing page that can be used to capture leads or provide more information about a product or service.
- Link to a video that illustrates how a product or service works.
- Survey and gather feedback from customers.
- Display coupons or promotions and encourage customers to make a purchase.
- Link to a social media profile to increase brand visibility and engagement.