QR Codes for Donations

Drive 3.5x more donations with QR codes

QR codes make donating easier because they reduce the friction between engagement and action. Make donating simple by attaching QR codes to direct mail, marketing collateral, and broadcast them at events.

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QR codes on direct mail

Attach to direct mail

Placing QR codes on your  direct mail combines offline attention with the power of online data. Track the effectiveness of offline marketing while enabling online retargeting of the people who scanned your mail.

Broadcast at events

Want to encourage and measure audience engagement at your events? Attach a QR code to your presentations and increase audience engagement.

QR codes at events
QR codes for marketing materials

Insert on marketing collateral

Transform your static marketing collateral into an interactive experience that engages your audience in exciting ways.QR bridges the gap between offline to online, allowing you  to measure the impact of your marketing.  and retarget donor engagement.

Best practices for QR codes for donations

Raising money with QR codes can bring in funds in innovative ways, but make sure to follow these best practices.

  • QR code scan

    Does your code scan?

    Before you launch your donor campaign, scan and make sure the code works. Warping of the QR code can break it, so keep the aspect ratio of the QR image consistent.

  • QR code CTAs

    Include calls to actions

    If you want people to take action, you have to ask. Asking people to “donate now” lets people know what the purpose of the QR code and motivates them to act.

  • Mobile landing page

    Link to a Flowpage

    A Flowpage is Flowcode’s one stop mobile page where you can link all the information a donor would need. Include educational materials, disclosures, events, and donation links.

Boost your fundraising efforts with these contactless hacks!

Direct mail is an effective tool for increasing organization awareness, but it’s often difficult to get people to take action. Overcome a big hurdle with adding a Flowcode QR code that allows donors to scan to donate directly. Create a custom code that allows donors to make a contribution in seconds when you direct them to your organization's donation page. Help your campaign resonate more by using your QR code to link to additional information regarding the campaign, such as the mission statement and how funds will be used, to reinforce your message and encourage donors to give. QR code donations can also allow you to capture data from the people who scanned your mail. Suddenly, you can analyze the effectiveness of your campaign, gather information on your target audience, and leverage data to target new prospective donors. By using QR codes donations, your organization can simplify the donation process to boost engagement and capture actionable data. 

During your fundraising events, you have the unique opportunity to capture your audience's attention and ethos. Leveraging this impression in the moment to drive action is vital to boosting your fundraising efforts. But often, the lag between presentations to donations creates friction. That’s where contactless fundraising comes in – it’s efficient, seamless, and safe. By displaying the QR code on videos and presentations, viewers are able to easily scan the code to prompt a variety of actions: learn more about the topic, subscribe to mailing lists, or directly donate. Having users to scan to donate simplifies an often arduous process, and plugs into several other automated payment methods on mobile devices like PayPal, Venmo, or Apple Pay. This adds a modern touch to your fundraising efforts that excites your audience and lets them engage easily in real time. Non-profit organization QR code setups are made simple with Flowcode’s platform; our customizable codes make it effortless to create an eye-catching code you can add to any video or presentation. Take the effort out of donating and watch your funds soar! 

QR codes are quickly becoming an essential tool for nonprofit organizations to drive awareness, establish connections, and gather contactless fundraising. Adding an interactive element to your offline marketing collateral – whether that’s table tents, posters, brochures – enables you to make your organization’s marketing actionable in the moment. Imagine how many more donations you can drive when people in the streets know they can scan-and-go rather than have to manually type a URL or search for your organization? With Flowcode, you can create ‘scan to donate’ codes that drive users directly to your donation portal. Leverage your existing marketing collateral to drive action by adding Flowcode’s custom QR codes; simply add your organization's logo and colors and you’re set to add a Flowcode to any design. Haven’t made any yet? We can help. Flowcode has a print shop with preset templates. In seconds you can bring your code to life with minimal effort and outstanding design. In just a few clicks, donors can scan to donate, making it easier than ever to contribute to a good cause.

Need more information before you set up your fundraising campaign? Get started here.

Key features you get with Flowcode

Raising money with QR codes is seamless with these key features.

  • Create unlimited QR codes

    Unlimited scans

    Unlike many QR platforms, Flowcode QR codes have no scan limits and never expire.

  • Custom designed codes

    Create a custom code 

    From colors and patterns to logos and shape, customize your code to match your brand.

  • Advanced QR code analytics

    Advanced analytics

    Enhanced analytics to let you see scans by date, day of week, time, and device. 

FAQs for getting more donations with QR codes

QR codes can be included in emails and shared on social media as well as printed on stickers, merchandise, flyers and nearly anything else. These codes can link directly to donation pages to make it as easy as possible to raise money for your cause.

Many modern QR codes are dynamic so you can edit their destination after they’ve been created. That means you can move from one campaign to another without having to create new codes. Companies like Flowcode offer the first dynamic QR code for free. If you do need more simultaneous codes, there are a range of price tiers for nonprofits of every size.

Potential donors could be more likely to scan your codes if they’re given something of value in return. This could be in the form of a raffle that scanners are entered into or it could be swag that the code is printed on. The more ways you can get your code in front of potential donors, the more likely they’ll be to scan it. QR code generators like Flowcode offer unlimited scans so you don’t have to worry about placing your code far and wide.

There are many options when it comes to QR code generators for tickets. Once you’ve chosen a code generator you can enter the necessary details and generate hundreds or even thousands of codes to print on tickets. Those tickets can be scanned using smartphones to allow for quick and easy admission. While companies like Flowcode offer a single code for free, you’ll likely have to pay for higher price tiers if you’re planning to create ticket codes for a large event.

Whether your QR code will expire depends on the QR code generator you use and the price you pay for it. For example, all of Flowcode’s QR codes, including the free basic options, come with unlimited scans and no expiration date. Additionally, because the codes are dynamic one code can be used across a series of campaigns or can be altered between linking to informational pages or direct donation locations. 

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