Best practices for driving purchases with QR codes
Turn any physical marketing collateral into an opportunity for product purchase. On any OOH marketing materials, from direct mailers to A-frames in malls, you can instantly bring interested customers to your e-commerce storefront. Bringing consumers online catches them in a moment of high intent and makes the shopping experience so seamless they won’t think twice about it. Similarly, adding a QR code on products can help incentivize additional product discoverability for existing users and help drive repurchase. Enabling customers to eshop with QR codes drives purchase by meeting them halfway; users today shop on mobile experiences consistently. Harness the power of these consumer trends and help customers go from awareness, to consideration, to conversion in a few easy steps. Scan, shop, and check-out with already existing pre-filled Apple Pay and Paypal mobile configurations. Lighting fast purchasing means more dollars in your pocket.
Today shoppers rely heavily on their mobile devices for shopping, even when they are physically in a storefront. Omni-channel shopping is the new normal – in order to keep up with the pace, entice your customers with an engaging blend of offline and online experiences. Re-imagine the in-store experience by using QR codes on products or on in-store kiosks. Leverage Flowcode QR codes to instantly bring shoppers to product demonstration videos, quickly access product reviews or related items, or enable them to check-out instantly online to skip the long store line or the hassle of carrying around products. Adding QR codes in your storefront provides shoppers with a deeply interactive experience that empowers them with information on an instantly available touchpoint. Help move indecisive shoppers over the edge with a pleasant shopping experience and build trust in your brand and product.
Let’s face it, paid TV ads are incredibly costly. However, they’re a great way to capture an audience’s attention. Get the most out of your paid air time when you add a QR code redirect to your website embedded directly into your ad. This enables potential buyers to engage instantly and more effectively with your ad by bringing them directly to your website. E-commerce QR codes enable users to seamlessly go from learning about your brand to exploring your brand's mission, browsing products, and even purchasing your product on the spot. Cut out the lag time and friction of customers searching for your website or product online; reducing these additional steps helps drive more consumers closer to your end goal of sales. Leverage Flowcode TV to effectively drive conversions and sales from your TV ads by making the product purchasing experience for consumers painless and instantaneous. Never lose a customer again!
Key features you get with Flowcode
While QR codes can link directly to order forms for online stores, they can also be used in physical stores as well. QR codes placed alongside products can allow customers to place an immediate order or learn more about a given product. Retailers like Home Depot and Best Buy use QR codes to provide access to additional product information even if a sales associate isn’t present at the time.
Some QR code generators offer plans that include analytics. This data can be used to determine where and when customers are scanning your codes and how many of them are actually making purchases. You can use this data to alter the locations of your codes or your sales pitch once those codes are scanned. It’s important to know who owns the data you’re collecting. For example, Flowcode is a generator that offers first party data that you own entirely. Be sure to read the fine print before selecting your generator.
Customers can scan QR codes to be taken directly to an online store or purchase page where they can enter their payment info. By shortening the time it takes for a customer to make a purchase, you can lower the chance that they’ll forget or change their mind. It’s also a more convenient alternative to having to lug merchandise around, from both the seller and buyer’s perspective.
The first step towards creating a QR code for nearly any purpose is choosing a QR code generator. Different generators offer different features at different prices, so you’ll have to research to determine which options best fit your needs. For example, if you’re looking to direct customers to a single product or store page, you may be able to use a free option, like Flowcode’s basic plan, which offers one free code with unlimited scans. If you want the option to link to multiple different products, however, you’ll need a plan that offers multiple simultaneous codes.
QR codes can be placed almost anywhere a customer could find them and linked directly to your online store. You can place QR codes within a store, outside a store, or on a convention booth or table. Codes can also be placed in TV advertisements, on fliers, and on merchandise. That way the product can literally sell itself.
Dynamic QR code destinations can be edited without having to generate a new code. This can be very useful for eCommerce, as you don’t have to worry about creating a new code if you’re offering a new product or changing the location of your store. Additionally, generators like Flowcode offer plans that include Smart Rules which can automatically change the destination of a code based on specified instructions. For example, you could create a rule that says if one variety of a product is sold out, the code will link to a similar product instead.