Best practices for QR codes on product packaging
It can be tricky to get into the mind of your consumers. It’s especially challenging to gather insight into your shoppers behavior in-stores or at-home after they’ve made a purchase. Leverage QR codes on your packaging and products as a versatile tool to actively and passively gather consumer feedback. Placing QR codes on product packaging instantly enables insights when you work with Flowcode. Our robust analytics platforms can share scan volume, location, and other details that can highlight geographies and audiences with whom your product resonates most with. You can similarly leverage packaging to collect customer information at scale. Simply ask users to enter contact information for a chance to be a part of a promotion, and add these contacts to your preferred CRM platform to keep them in your sales funnel. Finally, actively use product QR codes to get feedback. Prompt your customers to leave reviews or rate new products in development to get invaluable and instantaneous feedback on product development – all in a few clicks.
QR codes on packaging can be an effective tool for engaging customers. Placing codes on products can provide existing and new consumers more information about your brand’s story, drive engagement on your social platforms, or direct them to other products on your e-commerce website for upselling and cross-selling opportunities. This low-effort addition provides a personalized customer journey , and similarly delivers unique customer data to you and your team. Packaging QR codes can also be an opportunity to create exclusivity through linking to special edition and limited promotions, driving viral traffic to your sites for a chance to win. Work with Flowcode to create a customizable QR code and gather the best-in-class tips on creating an effective campaign with unique call-to-action directly on your code. Plus, you can place your logo on any product QR code, making it seamlessly blend with your packaging with minimal work.
Placing dynamic and customizable QR codes on product packaging enables customers to order your products in seconds. In just a few minutes, customers can quickly and easily access product information, discover new products, and access your purchasing portal. Drive your customer satisfaction and sales when you integrate your shopping experience into the increasingly popular trend of mobile and on-the-go purchasing. Automating the search and purchase process reduces the friction of time and effort to the customer, and will bring you gains through maximizing conversion. Additionally, product QR codes can be used to track customer orders, providing businesses with valuable insights into your customer base. With QR scan insights, learn which products or packaging resonate most with customers, and inform future stocking, design, or other big business decisions. Stick a QR code on your packaging and watch new orders and reorders fly in with this frictionless tool. Need inspiration? Adding a code that indicates consumers can “scan to reorder”, “scan to subscribe”, or “scan for more” are all great places to start!
Key features you get with Flowcode
Yes! And putting QR codes on packaging is recommended. It’s a great way to get your customers to take an additional action after they purchase your product. Whether it’s going to your website to leave a review, following you on social media, or joining your newsletter, QR codes can send people to a variety of destinations. Try making one for free with Flowcode!
QR codes on packages help customers discover your brand. After you sell a product, how do you secure additional touch points? QR codes can help. Companies like Flowcode can help you make a free QR code to put on your packaging. You can send people to your website, contact collection forms, leave a review, and so much more.
QR codes can get pretty small on packaging and still scan, but it’s best to keep them no smaller than 1”x1”. If you create a code with Flowcode you can get tips and tricks for how to position your code so it scans best.
To create a QR code for your packaging you first need to choose a QR code generator. Flowcode is a popular option for many CPG products. Once you choose your generator, decide where you want to send scanners — like a URL, a PDF, or even a photo! You can customize your code with colors, text, logos, and download it with ease so you can put it on packaging.