QR Codes for Product Packaging

Communicate big information on small spaces with QR codes

Less is more when it comes to product packaging. QR codes can send scanners to valuable information about your products and educate potential customers about offerings.

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QR codes on product packaging

Scan to learn more

QR codes on packaging provide information immediately. Whether you want to educate customers about your brand’s story or send them to a purchase page, Flowcode QR codes make for a frictionless customer experience.  

Collect CRM at scale

Harness offline channels and use your packaging as a way to gather contact information from potential customers. QR codes on packaging can scan to newsletter sign up forms, contests, or any destination of your choice.

QR codes on shelf talkers
QR codes for ordering purchases

Lightening fast ordering

Scan the Flowcode QR code to get to your web-store. Then click "buy" on your product. That's two clicks. QR codes help people skip the typing and streamline connection to purchase.

"For every flavor of Three Wishes cereal, we print a unique Flowcode on the back of the box to drive engagement and offer a little something extra for those who scan. As a retail-first company, Flowcode plays a huge role in helping us capture our offline audience and introduce our in-store customers to our online community."

Ian Wishingrad, Co-Founder and CMO at Three Wishes

Best practices for QR codes on product packaging

Space on product packaging is precious — but QR codes are worth the addition. Check out these best practices.

  • Mobile landing page

    Connect to a Flowpage

    A Flowpage is a mobile landing page for people to land when they scan your QR code. Share product pages, brand stories, contact info, and more.

  • Beautiful QR codes

    Design your QR code

    Black-and-white QR codes are boring and forgettable. Flowcode produces codes that match your brand and guarantee more scans.

  • Dynamic QR codes

    Use dynamic codes

    Marketing goals change, therefore so should the destination of your QR code. Flowcode QR codes can be changed to any destination at any time.

Utilize your packaging to elevate customer journeys

QR codes on packaging can be an effective tool for engaging customers. Placing codes on products can provide existing and new consumers more information about your brand’s story, drive engagement on your social platforms, or direct them to other products on your e-commerce website for upselling and cross-selling opportunities. This low-effort addition provides a personalized customer journey, and similarly delivers unique customer data to you and your team. Packaging QR codes can also be an opportunity to create exclusivity through linking to special edition and limited promotions, driving viral traffic to your sites for a chance to win. Work with Flowcode to create a customizable QR code and gather the best-in-class tips on creating an effective campaign with unique call-to-action directly on your code. Plus, you can place your logo on any product QR code, making it seamlessly blend with your packaging with minimal work. 

It can be tricky to get into the mind of your consumers. It’s especially challenging to gather insight into your shoppers behavior in-stores or at-home after they’ve made a purchase. Leverage QR codes on your packaging and products as a versatile tool to actively and passively gather consumer feedback. Placing  QR codes on product packaging instantly enables insights when you work with Flowcode. Our robust analytics platforms can share scan volume, location, and other details that can highlight geographies and audiences with whom your product resonates most with. You can similarly leverage packaging to collect customer information at scale. Simply ask users to enter contact information for a chance to be a part of a promotion, and add these contacts to your preferred CRM platform to keep them in your sales funnel. Finally, actively use product QR codes to get feedback. Prompt your customers to leave reviews or rate new products in development to get invaluable and instantaneous feedback on product development – all in a few clicks. 

Placing dynamic and customizable QR codes on product packaging enables customers to order your products in seconds. In just a few minutes, customers can quickly and easily access product information, discover new products, and access your purchasing portal. Drive your customer satisfaction and sales when you integrate your shopping experience into the increasingly popular trend of mobile and on-the-go purchasing. Automating the search and purchase process reduces the friction of time and effort to the customer, and will bring you gains through maximizing conversion. Additionally, product QR codes can be used to track customer orders, providing businesses with valuable insights into your customer base. With QR scan insights, learn which products or packaging resonate most with customers, and inform future stocking, design, or other big business decisions. Stick a QR code on your packaging and watch new orders and reorders fly in with this frictionless tool. Need inspiration? Adding a code that indicates consumers can “scan to reorder”, “scan to subscribe”, or “scan for more” are all great places to start! 

Looking for more? See our resources here!

Key features you get with Flowcode

Using QR codes for product packaging? These features have you covered.

  • Create unlimited QR codes

    Unlimited scans

    Unlike many QR platforms, Flowcode QR codes have no scan limits and never expire.

  • Custom designed codes

    Create a custom code 

    From colors and patterns to logos and shape, customize your code to match your brand.

  • Advanced QR code analytics

    Advanced analytics

    Enhanced analytics to let you see scans by date, day of week, time, and device. 

FAQs for QR codes for product packaging

To create a QR code for your packaging you first need to choose a QR code generator. Flowcode is a popular option for many CPG products. Once you choose your generator, decide where you want to send scanners — like a URL, a PDF, or even a photo! You can customize your code with colors, text, logos, and download it with ease so you can put it on packaging.

Yes! And putting QR codes on packaging is recommended. It’s a great way to get your customers to take an additional action after they purchase your product. Whether it’s going to your website to leave a review, following you on social media, or joining your newsletter, QR codes can send people to a variety of destinations. Try making one for free with Flowcode!

QR codes on packages help customers discover your brand. After you sell a product, how do you secure additional touch points? QR codes can help. Companies like Flowcode can help you make a free QR code to put on your packaging. You can send people to your website, contact collection forms, leave a review, and so much more. 

QR codes can get pretty small on packaging and still scan, but it’s best to keep them no smaller than 1”x1”. If you create a code with Flowcode you can get tips and tricks for how to position your code so it scans best.

Question not answered? Contact us at [email protected]