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In the fast-moving and highly competitive world of consumer packaged goods — CPGs for short — packaging matters. Brands need to catch people’s attention with minimal space and provide relevant information to make informed purchasing decisions. Standing out from the crowd requires the right solutions and savvy decisions about making them work.
QR codes are the latest marketing tool for leveling up CPG sales. These 2D barcodes allow anyone with a smartphone camera to access all the data stored within the code. They can redirect people to a landing page, offer coupon codes, showcase image galleries or interactive videos, link to social media follow buttons, and more. A good QR code solutio n like Flowcode lets marketers track useful analytics and demographic insights, too.
Using QR codes on product packaging isn’t only efficient, but when it’s done well, it’s an engaging experience for customers, too. Here are six ways QR codes can elevate CPG packaging.
Product packaging offers brands only limited space to fit the information people need to make purchasing decisions. Packaging that isn’t both visually appealing and informative can leave customers confused and less likely to buy, contributing to lackluster sales.
Flowcode answers this challenge with customized QR codes that are designed to convert. QR codes have advanced from the generic black and white to more sophisticated and customizable options. Codes designed to match branding see 18% more engagement than generic codes. Making QR codes part of the branding takes up minimal space on packaging while opening a world of useful information. A simple scan with a mobile device opens up whatever a buyer might need in a readable and well-organized format that’s much more appealing than cramming it all onto the side of the box.
Customers like discounts and freebies. Codes can open out to landing pages with accompanying information about a product, video tutorials on how to best use it, or other suggestions, like a customized recipe to accompany a new piece of cookware or food item or a free pattern to try with purchase of yarn and knitting needles.
Some brands also use QR codes to upsell — with offers, deals, or coupon codes to encourage another order. Printed QR codes on retail displays or at the point of sale can let shoppers take the opportunity with them. Printed inserts with QR codes can be slipped right into the package to incentivize buyers to shop again soon after unboxing their items.
Consumers thrive on a dynamic experience when engaging with brands, and the easier a brand makes it for people to connect, the better. Flowcode provides customers with an augmented shopping experience to meet their diverse needs.
Flowpages, for example, allow brands to add whatever links they want to simple link-sharing pages. Customers can connect to social accounts, contact information, loyalty programs, newsletter signups, and more with just a quick scan and click.
QR codes offer opportunities to show more images and angles than could fit right on the box. Some QR codes offer built-in gallery options, but a link to a landing page that hosts a gallery can create the same effect.
It’s also an opportunity to highlight related products. If the buyer’s considering something from a specific product line or collection, QR codes can showcase others in the series that might also interest the consumer.
Video content is a great way to bring consumers inside a brand. Videos can showcase a product’s lifecycle or depict other people interacting with a product via tutorials, how-tos, and more.
Beyond simple video, FlowcodeTV enables interactive video. Animations let viewers know when an interactive spot is coming up, drive urgency with timers showing how long the Flowcode’s been on-screen, and educate people on how to scan codes to access the content. Other custom animations like sports-themed effects or voiceovers from influencer talent make the experience unique. These features allow brands to turn pre-existing content into interactive TV, with integrated codes that let users scan right from the video. The video is optimized, privacy-compliant, and data-safe, with great real-time engagement data and attribution analytics.
Product counterfeit is a battle many brands are fighting. Brands need to reassure consumers they're getting authentic products.
QR codes allow brands to have unique web pages, including the product ID, manufacturing dates, and serial numbers. Serialized QR codes can even offer individualized, unique codes for each package, confirming where the product came from and when. This information can reassure customers they’re getting the real thing.
Technical innovations can make a brand’s packaging look better, work harder, and drive more sales. Flowcode’s advanced QR codes offer contactless solutions and limitless options for customization to help a brand’s offline audience connect with the online experiences it offers. Insightful analytics can help brands track and optimize engagement to keep amplifying businesses — all with a seamless, digital click.
