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Updated
May 21, 2024
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 minutes

QR-ing the Networking Scene: There’s a new type of business card

Business Growth
QR-ing the Networking Scene: There’s a new type of business card
Flowcode Team
QR-ing the Networking Scene: There’s a new type of business card


Remember that scene in “American Psycho” where Patrick Bateman and his Wall Street cronies compare business cards in a painstakingly detailed, status-obsessed critique? Sure, this may paint a somewhat hyperbolic picture, but it reflects how once, the business card was a true symbol of professional stature.

However, as we advanced into the digital era, the traditional business card began to lose its sparkle. It seems somewhat archaic in a world where every process is becoming digitized. Yet, even in today's digital epoch, business cards have managed to secure a role, metamorphosing into a new form that adds significant value in networking. 

So buckle up because we're entering the realm of digital business cards and QR codes.

Navigating the virtual vista 101

Digital business cards, also referred to as e-business cards or virtual business cards, are the contemporary, tech-savvy iteration of their paper counterparts. Like a traditional business card, they contain your contact information; however, they have the added advantage of being electronic meaning, they're easily shareable through email, social media, or messaging platforms and they can contain active links to your social profiles, websites, or portfolios.

The benefits of owning a digital business card are plentiful. For one, they’re easy to update, eco-friendly, versatile in design, and instantly accessible from any device. This convenience and flexibility make digital business cards an essential tool in the modern professional's arsenal.

Cracking the QR code 

In the era of digital networking, QR codes have become a game-changer for business cards. A QR code on a business card is what enables seamless sharing and access to digital content, taking the humble business card's utility beyond just a name and contact details. 

With a quick scan from a smartphone, a potential client or collaborator can view your LinkedIn profile, your company's website, digital portfolios, or even promotional videos–leaving a lasting impression and enriching the networking experience overall.

Two people exchanging a QR code business card


Designing your QR code business card 

You won’t have to search too far to find a service online that can create your digital business card (or stick a QR code on your existing ones). But if you want the best-in-class solution, Flowcode stands out from the crowd. Flowcode's intuitive design platform makes the process of designing your digital business card effortless and fun. Working directly with our in-house design team, you are effortlessly able to make your QR code uniquely branded, with an aesthetic that matches the essence of your company. Additionally, our QR codes are universally compatible and designed for speed and reliability, ensuring your business card accomplishes its job effectively. Worried that people will be hesitant to scan the QR on your business card? Well fear not because here at Flowcode, all of our QR codes are equipped with our signature privacy smile, a guarantee to our users that their data and personal information will remain safe and undisclosed.

The QRule book on digital business cards 

While the functionality of a digital or QR code business card is paramount, don't overlook the design aspect. And we have your back with a few expert tips below. 

  • Make sure your QR code is easily scannable and placed strategically on your card.
  • Keep the design clean and easy to read, you don’t want to overload it with information.
  • Include key contact information and essential links to maintain the card's primary function.
  • Customize your digital card to reflect your brand aesthetics, and don’t be afraid to inject some personality. 
  • Remember to update your card as needed–the linked information should be current and relevant. 

In codes we trust 

From being a symbol of professional stature to becoming a dynamic tool for digital networking, the humble business card has come a very long way. Digital business cards, particularly those augmented with QR codes, offer a futuristic, versatile, and efficient way to network and leave lasting impressions. As the leading provider in this space, Flowcode makes it effortless to step into a more modern networking approach, advancing your business as a whole.

So why would you relish in the past when you can catapult into the future? Flow into the digital networking age, and transform your business card into a QR-coded powerhouse. 

Scan the opportunity and let your networking journey begin to grow with the flow. 🤳

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