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Colorful QR codes
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Updated
June 12, 2024
Read Time:
3
 minutes

Meet Flowcode 2: The Internet’s Next Chapter is Here

Why Flowcode
Flowcode team
Flowcode Team
Meet Flowcode 2: The Future of Offline-to-Online Marketing

Calling all world-class marketers and data-obsessed decision-makers: the internet’s next chapter is here. On Wednesday, June 12th, Flowcode 2 arrived to revolutionize how brands connect and convert their audience in the next era of the digital age. It redefines offline to online conversions, offering an enterprise QR platform that delivers actionable consumer insights and drives unparalleled engagement.

The evolution of Flowcode

Flowcode has come a long way since its inception. Founded in 2020 by Tim Armstrong, the former CEO of AOL and President of Google Americas, Flowcode’s groundbreaking technology platform was developed hand-in-hand with leading brands across diverse industries. Flowcode 1 emerged from a simple yet powerful idea: leveraging the efficiency of QR codes to create seamless, magical connections between the physical and digital worlds. With enhancements in code customization and robust analytics, the Flowcode 1 platform has seen nearly five years of continuous improvements. 

With the introduction of Flowcode 2, the platform is doing what no other QR platform has done — showing the entire lifecycle of a customer action. The critical distinction lies in the ability to "measure." Traditional QR code platforms only let you count the connections you get from your codes. With Flowcode 2, you measure every interaction and conversion, additionally unlocking next-level customer behavior data that has never been seen before.  This shift from connections to detailed conversion tracking enables brands to gain deeper insights, optimize marketing strategies, and drive higher engagement and conversion rates.

Key features of Flowcode 2

Flowcode 2 has features designed to empower enterprises and enhance their marketing strategies. Here’s a closer look at what makes the next evolution of QR a game-changer:

  • Conversion Flows: A combination of a QR code + mobile-optimized landing page configured for a specific conversion action like purchasing a product or filling out a form.
  • FlowID: A consumer profile built for every individual that scans your brand’s Flowcodes and represents the lifetime activity history associated with that individual. With Flowcode 2, you can understand how consumers re-engage with your brand as well as other insightful audience metrics over time.
  • Geo Analytics: Maps where your QR codes are scanned to learn to target specific areas more effectively and improve your marketing efforts. 
  • CRM and Marketing Automation Integrations: Enhance the tools you already use with integrations that nurture leads and guide them through the conversion funnel with targeted and personalized communication. 
  • Workspaces: A collaborative space for your specific function or team where all members can access and edit based on their permissions.
  • Brand Kits: Import your visual aesthetic and brand guidelines, automatically incorporating colors and logos into conversion flow experiences. Our artist-designed codes, pages, and more are organized into Brand Kits to manage and maintain brand consistency across your offline experiences easily.

Benefits for enterprises

Flowcode 2 addresses a critical gap in the market by focusing on offline conversion rates. Flowcode ensures every touchpoint is an opportunity for conversion and consumer immersion in a brand experience, from personalized QR codes on physical products to dynamic landing pages for events and campaigns.

With the phasing out third-party cookies from major tech giants, brands can no longer rely on outdated customer data collection and engagement methods. With Flowcode, you have complete control over your data—no exceptions. Flowcode captures first-party data directly from consumer interactions, enabling brands to craft personalized, data-driven marketing strategies that yield tangible results.

Major brands across various industries have already been onboarded to Flowcode 2. “Flowcode revolutionizes marketing by seamlessly integrating offline and online experiences. What truly sets Flowcode apart is its unrivaled data capabilities, enabling us to design innovative campaigns, deepen audience engagement, and create lasting impacts beyond traditional methods,” says Blaine LaFluer, Vested Marketing CEO. “Flowcode excels in acquiring new contacts, making it a vital tool for expanding our reach. By harnessing Flowcode’s advanced data analytics, we can identify and connect with potential audiences more effectively, driving growth and fostering stronger relationships. Flowcode is a game-changer, and we are thrilled to harness its power for ongoing success.” 

QR was just the start.  Conversion Flows will unlock the future.

Flowcode 2 is not just an upgrade; it’s a revolutionary tool that empowers enterprises to build direct relationships with their target audiences through creative, real-life experiences. With its advanced features, robust security, and user-centric design, Flowcode 2 sets a new standard for connecting offline experiences with online action.

Are you ready to experience the next chapter of the internet? Visit Flowcode to learn more and request a demo. Don’t miss the opportunity to elevate your brand with Flowcode 2, the most powerful tool for engaging, converting, and measuring your audience.

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