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Calling all world-class marketers and data-obsessed decision-makers: the internet’s next chapter is here. On Wednesday, June 12th, Flowcode 2 arrived to revolutionize how brands connect and convert their audience in the next era of the digital age. It redefines offline to online conversions, offering an enterprise QR platform that delivers actionable consumer insights and drives unparalleled engagement.
Flowcode has come a long way since its inception. Founded in 2020 by Tim Armstrong, the former CEO of AOL and President of Google Americas, Flowcode’s groundbreaking technology platform was developed hand-in-hand with leading brands across diverse industries. Flowcode 1 emerged from a simple yet powerful idea: leveraging the efficiency of QR codes to create seamless, magical connections between the physical and digital worlds. With enhancements in code customization and robust analytics, the Flowcode 1 platform has seen nearly five years of continuous improvements.
With the introduction of Flowcode 2, the platform is doing what no other QR platform has done — showing the entire lifecycle of a customer action. The critical distinction lies in the ability to "measure." Traditional QR code platforms only let you count the connections you get from your codes. With Flowcode 2, you measure every interaction and conversion, additionally unlocking next-level customer behavior data that has never been seen before. This shift from connections to detailed conversion tracking enables brands to gain deeper insights, optimize marketing strategies, and drive higher engagement and conversion rates.
Flowcode 2 has features designed to empower enterprises and enhance their marketing strategies. Here’s a closer look at what makes the next evolution of QR a game-changer:
Flowcode 2 addresses a critical gap in the market by focusing on offline conversion rates. Flowcode ensures every touchpoint is an opportunity for conversion and consumer immersion in a brand experience, from personalized QR codes on physical products to dynamic landing pages for events and campaigns.
With the phasing out third-party cookies from major tech giants, brands can no longer rely on outdated customer data collection and engagement methods. With Flowcode, you have complete control over your data—no exceptions. Flowcode captures first-party data directly from consumer interactions, enabling brands to craft personalized, data-driven marketing strategies that yield tangible results.
Major brands across various industries have already been onboarded to Flowcode 2. “Flowcode revolutionizes marketing by seamlessly integrating offline and online experiences. What truly sets Flowcode apart is its unrivaled data capabilities, enabling us to design innovative campaigns, deepen audience engagement, and create lasting impacts beyond traditional methods,” says Blaine LaFluer, Vested Marketing CEO. “Flowcode excels in acquiring new contacts, making it a vital tool for expanding our reach. By harnessing Flowcode’s advanced data analytics, we can identify and connect with potential audiences more effectively, driving growth and fostering stronger relationships. Flowcode is a game-changer, and we are thrilled to harness its power for ongoing success.”
Flowcode 2 is not just an upgrade; it’s a revolutionary tool that empowers enterprises to build direct relationships with their target audiences through creative, real-life experiences. With its advanced features, robust security, and user-centric design, Flowcode 2 sets a new standard for connecting offline experiences with online action.
Are you ready to experience the next chapter of the internet? Visit Flowcode to learn more and request a demo. Don’t miss the opportunity to elevate your brand with Flowcode 2, the most powerful tool for engaging, converting, and measuring your audience.
