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How to Enhance your Billboard with a QR Code

September 23, 2022
Alex Rosenberg


Billboards provide a massive, eye-catching way of getting your business' message out there! But what makes one stand out from another? Our suggestion is simple: QR codes. They are the key to taking an offline presence to an online experience and transforming boring billboards into interactive, data-driven experiences.

Making the most of your QR code billboard

This article will serve as a primer on QR codes without overwhelming you with the technical side. We'll also cover some tips on how to make your QR-driven ads attractive, as well as firms that can help you get started with a robust advertisement campaign rooted heavily in QR technology.

What are QR codes and QR code analytics?

QR codes - or Quick Response codes - are symbols scanned electronically, much like bar codes. Called a"Phygital" form of identification for short, QRs became popular in recent years due to their compact nature and the ease with which phones can scan them. Their two-dimensional nature allows them to store more information than a simple bar code.

QR codes typically direct to online destinations and when people land online, marketers can gather data and then analyze said data in analytics programs, such as Google Analytics. There is a learning curve with Google Analytics, however, Google offers free online courses that are intuitive and robust. If that’s too much, Flowcode has built into analytics.

The bottom line is that QR codes are quick and simple for the customer and the business - they're easy to scan and make tracking data easier than ever before. We’re living in a data revolution and QR codes are on the front line!

Dynamic QR reduces headaches

It's important to use"dynamic" QR codes, like Flowcode, to ensure that you can update the links attached to the QR without having to waste time or money making new ones. If you used static QR codes instead of dynamic ones, it would mean having to redesign billboards, upload new assets to web pages, and so forth. In other words, lots of time and effort would be wasted. The last thing you want to deal with is having to redo an entire ad campaign because of an erroneous QR code. However, you can update dynamic QR codes in real time with no sweat.

While using QR codes to direct people to a landing page, you should consider having Google Analytics on the page because the breakdown will give you valuable information on the type of people who are viewing your content. This data will help inform if you need to adjust your advertising campaign to ensure that you are targeting the right people. For instance, it might indicate that you should relocate the next billboard to target a different market segment. On the other hand, maybe you are noticing that users are scanning the code but not fulfilling whatever goal your set, which would mean that the landing page itself needs to be more attractive.

Before QR codes on billboards, this was all a guessing game. Now you’re able to crunch the data and make adjustments with the help of QR technology!

Are QR codes effective on billboards?

By including a QR code on the billboard, vehicle passengers can quickly scan it with their electronic devices and receive a slew of information about the product or brand online. Perhaps the QR code takes them to a robust storefront or website for them to peruse or an educational video that says way more than a billboard. Additionally, QR metrics can be tracked and analyzed to determine if the billboards are performing well, something previously unavailable to offline advertisers.

Can you scan a QR code from a billboard?

Yes, you absolutely can! They are more common than ever before - if you don't believe us, take a look next time you drive down the highway. The QR code should be large enough to be easily scanned by passersby.

As time goes on, more and more customers will become proficient in scanning these symbols - the more who do, the more potential traffic your site will receive! If you are unfamiliar with the process of scanning a QR code, this guide  would be a great place to start.

How do I make my QR code and QR-coded billboard attractive?

It should be large enough to scan, as previously mentioned, but it should not detract from the visual impact of the billboard. Even at max size, the QR code will only take up 1/3 or 2/5 of the space. You need some sort of attractive font, text, slogan, color scheme, or image to fill that negative space - but you want it to be minimalistic enough so that the QR code sticks out. Remember that you are only trying to deliver a curious first impression - all of the details will be visible after the prospective customer scans your code.

flowcode for billboards

The code itself should be as aesthetically appealing as possible. QR Codes aren't necessarily pretty symbols, but there are some tricks that data solutions firms like Flowcode can implement to make them as striking as possible. More on that later!

Flowcode: a creative solution for QR billboards

Placing QRs on billboards is a fairly new revolution in advertising. It's best to have a partner to help your business evolve as you attempt to link the offline world with the online via QR codes. Flowcode is here to help with that. Flowcode is the definitive offline-to-online firm that connects the brand and the customer in as seamless a manner as possible. We do this by prioritizing data-driven design with an emphasis on the latest cutting-edge developments in QR code technology.

Flowcode even offers customized QR codes instead of boring, generic symbols. For instance,  many companies get their logos emblazoned on the QR codes to ensure that viewers know exactly what the symbol is for. Check this out in order to see how Flowcode can create some stunning designs.

QR as the bridge between old and new marketing methods

In the fight for market supremacy, QR Codes can be the best bridge between old and new marketing methods. Imagine being a bored passenger who comes across a bright, attractive billboard that piques your interest despite its lack of comprehensiveness. In the past, an impression is all you’d be left with. Now you can scan the QR code and learn everything you want to know about the brand while your driver takes you home. If this sounds appealing to you, consider getting help with setting up a QR-coded billboard via a company like Flowcode. You’ll never go back to traditional billboards ever again.

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