Marketing a podcast can be challenging, especially if you want to share it with others but don’t have a direct link to provide. Plus, unlike other forms of content, podcasts are not easy to discover on their own. Listeners need to know the name of the podcast or the host to search for it. This can be a hurdle for new podcasts, as they may not have the same level of visibility as more established podcasts. Enter QR code technology.
QR codes are two dimensional codes you can scan with a smartphone that quickly link to digital information. By using QR codes in your marketing materials, you can overcome these hurdles and make it easier for your audience to connect with your podcast content. With Flowcode, we provide you with a one-stop shop to create your own designs that match your own podcast and personal brand in just a few clicks.
Read on to discover the benefits of podcast QR codes and exactly how to make a QR code for podcasts with Flowcode.
Maximizes promotional materials. Consider QR as the front door to your podcast content from any physical channel. Podcasters can make the most of their promotional materials and turn OOH marketing into a conversion tool using QR codes. You can now attract untapped audiences from offline channels that are considerably less saturated as digital marketing and social media platforms. With QR codes, you can drive traffic from anywhere and expand your marketing operations for a truly omnichannel experience.
With Flowcode, podcasters can create unique QR codes that are consistent with their branding and fit seamlessly with all of their marketing materials. To make printed materials more interactive and to direct viewers to particular episodes or landing pages, podcasters can embed QR codes into flyers, posters, and other printed materials. And with Flowcode, our print store has a collection of pre-made templates for flyers, posters and more.
Enhances customer experience. Your QR code can be linked to a mobile-landing page like Flowpage, which can contain forms to gather feedback and other content requests. In case you missed it, Flowpage is Flowcode’s companion product which organizes all your important links in one mobile-first landing page. Where QR is the ‘front door’ to your podcast content from any physical channel, Flowpage bridges the gap and makes it a premium experience with curated content that’s optimized for mobile.
Step 1: To create a QR code for your podcast, go to the Flowcode website and create an account if you haven't already.
Step 2: Once you're signed in, click on "Create QR Code" and choose the "Podcast" option.
Step 3: Enter your podcast's name, description, and the URL where your podcast is hosted.
Step 4: Customize the design of your QR code by selecting a color scheme and adding a logo or image.
Step 5: Now click "Generate QR Code" and download the QR code image to your computer.
Step 6: Test the QR code by scanning it with your smartphone. If it’s good to go, you can use it to promote your podcast by sharing it on social media, including it in your podcast artwork, or printing it on promotional materials.
When it comes to spreading the word about your podcast, Flowcode offers the fastest and most powerful QR code technology on the market. Our QR codes are quick, free and easy to create, and just as easy to use. With advanced features like password protection and link expiration dates, Flowcode takes security seriously. This ensures that your podcast content remains secure and that only those with permission to view it can access it.
Overall, QR codes not only provide a window into who’s engaging with your podcast, but they dramatically enhance the audience experience and make your podcast more discoverable.
To start realizing the full potential of your podcast, sign up for Flowcode to create your own podcast QR code.