QR Codes for Consumer Packaged Goods

Build 1:1 Connections With Consumers And Capture First-Party Data

Looking to increase consumer engagement and build brand loyalty? Drive conversion rates 10x higher than your paid digital ad spend with optimized offline media.
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Kraft Heinz
Royal Canin
Body Armor
Drive commerce from anywhere
Increase your revenue by making your e-commerce channels shoppable with just one scan.
[Industry - CPG] Drive commerce from anywhere
Add customer engagement touch points
Increase touchpoints with your customers in-store and from their homes to foster retention and loyalty.
[Industry - CPG] Add customer engagement touch points
Collect first-party data
Learn about how and where your customers interact with your products and ads from home, in-store, and more.
[Industry - CPG] Collect 1st party data
Prepare for the GS1 transition
By January 1st 2027, brands and retailers will switch 1D product barcodes to GS1-compliant 2D barcodes. Partner with Flowcode, your premium platform for transitioning to '2-in-1' codes.
[Industry - CPG] Prepare for the GS1 transition

How real CPG brands leverage Flowcode

[Industries - CPG] Collect CRM at scale
Collect CRM at scale
Grow your marketing lists by passively generating new contacts with contests and giveaways.
[Industries - CPG] Increase education and loyalty
Increase education and loyalty
Provide customers with product information and content that creates a better experience and fosters community.
[Industries - CPG] Make any surface interactive
Make any surface interactive
Drive better results by making all your OOH marketing interactive.
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"Leveraging Flowcode to connect multiple aspects of our business - from experiential marketing, to packaging, to print - has been game-changing for us in understanding where and how our consumers interact with the brand. The Flowcode team is best in class and their expertise in driving direct connections is unmatched."
Ali Thomas
Co-Founder at Hampton Water Rosé
How QR codes can support your CPG business
Want to learn more?
Build community

A single QR code on your package can link to all your social media pages using a Flowpage. On a Flowpage, you can link to your best reviews and testimonials and provide contact information to your customer support and sales lines. You can also display educational content and encourage people to share your product through different incentives such as deals and rewards.

Create shelf talkers that talk back

Using shelf talkers is a great application of QR for product information. Flowcode’s QRs are designed to fit your brand's aesthetic, making them more attractive than normal QRs. Flowcode also acts as a portal into the digital world, allowing you to display far more product information than a standard shelf talker. For example, once shoppers scan the QR, they can be directed to educational videos, testimonials, complimentary products, special offers, and even given the contact information for sales and customer service reps who can assist them in their purchase.

Using shelf talkers in tandem with Flowcode’s advanced analytics allows you to learn which QRs get the most interaction. If you want to go one step further, when someone scans a QR code for production information, it means there is at least some tacit interest in your product. If you place tracking software on your landing page, you’ll be able to retarget them with PPC ads through platforms like Google and Meta, meaning you can encourage them to buy another time. What other kind of shelf talker can do all of this?

Simplify your business collateral

If you work in consumer packaged goods, there’s a good chance you’re always handing out business collateral. Trade shows, in-store demos, and meetings with distributors all require you to hawk a ton of information. This is bulky and expensive. Therefore, rather than providing an avalanche of print collateral, why not have a stylish, branded QR code that people can scan instead? Here, you can provide and collect contact details. You can also share all the necessary production information that customers need to make decisions.

Remember, once someone scans a QR, they are effectively online. This means you can retarget them and gather important demographic information, assuming you have integrated the proper tracking software. QR scans can be facilitated either through placards, business cards, or through our Flowtag — a sticker that you can print and add to the back of your phone, making sharing information an aerodynamic, seamless experience.

Authenticate your products

Let’s face it, there are a ton of counterfeit products out there, especially in fashion. This is one reason why luxury brands turn to Flowcode as their preferred QR code for product authentication. Placing QR codes on consumer packaged goods gives customers peace of mind that what they’re buying is real.

Better yet, once someone authenticates their product, you also authenticate that they’re a product owner. Since they landed on an online page of yours, this means you can upsell them, collect data, and retarget them through online advertising.

Transform your TV ads into an online powerhouse

Consumer packaged goods are all over TV. Whether that’s shopping, convenience, specialty, or unsought goods, television has historically been the way that consumers find out about the world’s most popular products. While television typically commands two-and-a-half times more attention than digital, where it falters is in its ability to gather data and move people measurably down the next part of the sales funnel.

Implementing a branded Flowcode with a strong CTA into your TV spots is a valuable way to move consumers deeper into the sales funnel while gathering actionable insights into their behavior. You can use these insights to improve your ads and even retarget them online using Meta or Google, for example.

You can also use a Flowcode to gather email addresses, encourage app downloads, take surveys, and offer specials, among a bunch of other capabilities. If there is a destination that you wish to send people to after they view your TV spot, let Flowcode get them there.

Key Flowcode features you get

CPG brands like you rely on these features to scale.
Create a Custom Code
From colors to logos, create a code built for your brand.
Unlimited Scans
Your Flowcode QR codes have no scan limits and never expire.
Advanced Analytics
Gather robust first party data that unlocks insights about brand new offline customers.
FAQs for QR codes for consumer packaged goods
Question not answered?
What are the benefits of QR codes for CPG?

There are many benefits of QR codes for CPG. By leveraging QR codes, CPG companies can reach more consumers, boost their sales, and drive customer loyalty and engagement. These are some of the key benefits of QR codes for CPG: 

  • Reach a larger audience by allowing customers to access product information quickly and conveniently through their smartphones.
  • Display product information, reviews, and promotional offers.
  • Streamline operations, save time and money, and increase productivity.
  • Engage customers with interactive experiences.
  • Drive sales by providing customers with promotional offers and discounts.

Learn more about how CPG brands are leveraging QR codes.

Can I track how customers are engaging with my QR codes?

Yes! Flowcode Pro offers advanced analytics that lets you see scans by: 

  • Time of day
  • Date
  • Day of week
  • Device type

Check out Flowcode Pro's other great features

Do consumers use QR codes?

Yes, customers use QR codes! QR code use has grown by 96% from 2018 to 2020. The pandemic brought on immense use-cases for contactless communication, including:

  • Fast and easy access to information
  • Increased customer engagement
  • Ability to track customer behavior
  • Increased customer convenience


  • You may have to press the photo button if the link doesn’t load.
  • Restart your device if it doesn’t notice the link.

Learn more about how to scan a Flowcode.

Wondering how to check the QR code of a product?

Checking the QR code of a product is easy. Most modern smartphones contain a QR code scanner built directly into the camera. In other words, all you have to do is:

Step 1: Open your phone’s camera

Step 2: Line it up with the code from any direction (QRs can be scanned both horizontally and vertically). 

Step 3: Most phones will automatically pick up that it’s a QR code and then ask if you want to go to the link.

Curious about how to create a QR code for items?

Flowcode’s QR code generator has an intuitive interface that makes creating QR codes for items easy. First, choose the destination you want to send the QR to. Next, pick a design or have our team of artists create an aesthetic-looking one that’s tailored to fit your brand. Once you have this, you only have to add it to the item or the package.

If you need a QR code to be custom for each item this can be done through our API. Here, you can create batches of unique QR codes each with different functions. You can even create unique QR codes for product authentication, where each one is registered to the individual product.


Make sure not to change the aspect ratio of the QR code when incorporating it into your design. We recommend downloading the QR in PNG format too. Following these procedures ensures that your code will work.

What is CPG advertising?

CPG advertising is using paid channels to inform consumers about your product. CPG advertisers use advertising channels, such as: 

- Google Ads

- Meta Ads

- Print

- Linear television

- Billboards

- Packaging

- Television

However, offline advertising lacks the ability to gather data and retarget. By adding QR codes to your offline CPG advertising, you can:

- Transform your normally unmeasured offline ads into data powerhouses.

- Retarget people who scanned the codes.