QR Codes for Live Events

Manage live events with QR codes

If you’ve been to a major event in the past few years, you’ve seen QR codes. That’s because they are versatile, powerful, and quickly connect attendees to any online destination. They can be added to tickets, sell merch, gather feedback, and so much more.

We power direct connections for the world's leading brands

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QR codes on tickets

Add QR codes to tickets

From making check-in easy (no more clumsy ticket ripping) to sending customers to promotional deals, adding QR codes to tickets opens up a world of possibilities.

Sell merchandise with ease

QR codes connect to any URL, like an online store, and make it easy for customers to shop online and skip the in-person lines. It's a win-win — give your buyer options while creating an additional point of sale for your event.

QR codes on merchandise and clothing
Collect CRM with QR codes

Collect customer information

A mailing list is the bread and butter of any live event promoter. A QR code is an easy way to get them to sign up. Create lead magnets and strong CTAs to encourage people to volunteer their contact details.

"We use Flowcode in many different ways to add a fun user experience for our fanbase attending Somerset Patriots Minor League Baseball games. Each seat in the ballpark has a QR Code, which I change every game to something specific for that game. We also use to add opportunities for fans to sign up for contests, promotions, scavenger hunts, and much more!"

Dave Marek, Senior Vice President, Marketing at Somerset Patriots

Best practices for QR codes at events

Step 1 is creating the codes, but how are you going to get people to scan them? Check out our best practices for using QR codes at events.

  • QR codes for wifi

    WiFi is key

    Venues can have bad reception. Ensure there's WiFi at your venue so people can scan QR codes with ease and explore your digital destinations.

  • QR codes CTAs

    Include calls to actions

    CTAs get people to take action. They reduce decision fatigue, create a clear path to the next step, and improve conversions. Give people a reason to scan your QR.

  • QR codes for events

    Is your staff educated?

    QR Codes are a valuable resource to get engagement in your venue — but only if they are being scanned. Ensure your staff is prompting customers to scan codes.

Want to try Flowcode Pro for free?

Access enhanced analytics, custom designed codes, and so much more.

Key features you get with Flowcode

Using QR codes for an event? These features have you covered.

  • Create unlimited QR codes

    Unlimited scans

    Unlike many QR platforms, Flowcode QR codes have no scan limits and never expire.

  • Custom designed codes

    Create a custom code 

    From colors and patterns to logos and shape, customize your code to match your brand.

  • Advanced QR code analytics

    Advanced Analytics

    Enhanced analytics to let you see scans by date, day of week, time, and device. 

FAQs for QR codes for events

How do you use QR codes for events?


How do I create a free QR code for an event?


Can QR codes link to calendar events?


How do you create QR codes for tickets?


How do I create a QR code for an invitation?


Question not answered? Contact us at [email protected]