


Best practices for QR codes at events



Event lines are always a hassle. They leave attendees waiting in long and slow moving lines, and often leave event staff overwhelmed by the surge of attendees at certain times. Streamline your event check-in process by using QR codes for event tickets. While waiting, attendees can simply load their event QR code and present it to the security and staff – scan and go. This simple solution creates a seamless experience for all attendees and ensures everyone can enter the venue with ease. QR code event check in is also useful as codes offer a secure platform to validate tickets. The complexity of QR codes decreases the likelihood of counterfeit tickets through the backend validation process of codes. Similarly, the transfer ticket process by popular reselling platforms becomes an easier experience for attendees to navigate; those purchasing tickets on the day of don’t have to worry about printing or shipping delays with physical event tickets or wristbands when the event they are attending has QR code check-in. Flowcode’s platform creates unique and secure codes perfect for events.
Collecting customer contact information is key to keeping them in your funnel for future event retargeting. Capture high-value attendees by adding QR codes at your event venue that prompts attendees to enter contact information. When you create a Flowcode QR code for events, you can add endless CRM collection touch points, including: enter contact information for freebies or lotteries, sharing mail or contact information for exclusive events or pre-sales, or requiring contact collection to connect to WiFi. You can use convincing CTA’s like “Scan to Enter” or “Scan for Inside Access” to entice attendees to volunteer their names, phone numbers, and emails for future SMS and email event campaign marketing. When you use event QR codes you can find countless ways to passively collect additional contact information that will keep a steady flow of attendees to all your future events.
Merchandise lines within venues can also often be packed, disorganized, and hard to navigate – turning away many potentially interested buyers. Help your attendees enjoy their event experience without needing to worry about missing out on the show experience or needing to lug around merchandise they might lose. When you use QR codes for events you can provide customers with an alternative way to shop the tour or event merchandise. Simply create a Flowcode and let consumers scan to enter your online merchandise shop. This omni-channel selling platform increases opportunities for consumers to buy on their own time. When you connect QR codes for event merchandise, watch your sales soar by making the online purchasing experience easy and the offline one more streamlined.
Key features you get with Flowcode



QR codes are a vital tool for event management. Tickets with codes can be scanned for efficient admission. Codes placed around a venue can link to important information, provide opportunities for feedback, or allow instant merchandise purchases. Finally scanning a code makes connecting to WiFi or downloading an event app in a snap.
QR codes can be linked to calendar events to allow anyone who scans the code to instantly RSVP and add the event to their personal calendar.
There are many options when it comes to QR code generators for tickets. Once you’ve chosen a code generator you can enter the necessary details and generate hundreds or even thousands of codes to print on tickets. Those tickets can be scanned using smartphones to allow for quick and easy admission. While companies like Flowcode offer a single code for free, you’ll likely have to pay for higher price tiers if you’re planning to create ticket codes for a large event.
QR codes can be printed on promotional materials or placed around an event venue and scanned unlimited times. Today many codes are dynamic, their destination can be updated for each new event you’re planning. Companies like Flowcode allow users to create a free QR codes for free with their basic plan.
Online QR code generators make it simple to create unique QR codes. These codes can be printed on invitations or included in email invites and link directly to an RSVP page so potential guests can properly register their attendance. Companies like Flowcode allow you to create your first QR code for free.