QR Codes for Live Events

Manage live events with QR codes

Step 1 is creating the codes, but how are you going to get people to scan them? Check out our best practices for using QR codes at events.
Live events
We power direct connections for the world's leading brands
Add QR codes to tickets
From making check-in easy (no more clumsy ticket ripping) to sending customers to promotional deals, adding QR codes to tickets opens up a world of possibilities.
Add QR codes to tickets
Sell merchandise with ease
QR codes connect to any URL, like an online store, and make it easy for customers to shop online and skip the in-person lines. It's a win-win — give your buyer options while creating an additional point of sale for your event.
Sell merchandise with ease
Collect customer information
A mailing list is the bread and butter of any live event promoter. A QR code is an easy way to get them to sign up. Create lead magnets and strong CTAs to encourage people to volunteer their contact details.
Collect customer information

Best practices for QR codes at events

Step 1 is creating the codes, but how are you going to get people to scan them? Check out our best practices for using QR codes at events.
WiFi is key
Venues can have bad reception. Ensure there's WiFi at your venue so people can scan QR codes with ease and explore your digital destinations.
Is your staff educated?
QR Codes are a valuable resource to get engagement in your venue — but only if they are being scanned. Ensure your staff is prompting customers to scan codes.
Include calls to actions
CTAs get people to take action. They reduce decision fatigue, create a clear path to the next step, and improve conversions. Give people a reason to scan your QR.
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Flowcode pro offers more features, analytics, and customization
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"We use Flowcode in many different ways to add a fun user experience for our fanbase attending Somerset Patriots Minor League Baseball games. Each seat in the ballpark has a QR Code, which I change every game to something specific for that game. We also use to add opportunities for fans to sign up for contests, promotions, scavenger hunts, and much more!"
Dave Marek
Senior Vice President, Marketing at Somerset Patriots
Learn how to optimize your event flow
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Shorten wait time with seamless check-in

Event lines are always a hassle. They leave attendees waiting in long and slow moving lines, and often leave event staff overwhelmed by the surge of attendees at certain times. Streamline your event check-in process by using QR codes for event tickets. While waiting, attendees can simply load their event QR code and present it to the security and staff – scan and go. This simple solution creates a seamless experience for all attendees and ensures everyone can enter the venue with ease. QR code event check in is also useful as codes offer a secure platform to validate tickets. The complexity of QR codes decreases the likelihood of counterfeit tickets through the backend validation process of codes. Similarly, the transfer ticket process by popular reselling platforms becomes an easier experience for attendees to navigate; those purchasing tickets on the day of don’t have to worry about printing or shipping delays with physical event tickets or wristbands when the event they are attending has QR code check-in. Flowcode’s platform creates unique and secure codes perfect for events.

Harvest returning attendees for future events

Collecting customer contact information is key to keeping them in your funnel for future event retargeting. Capture high-value attendees by adding QR codes at your event venue that prompts attendees to enter contact information. When you create a Flowcode QR code for events, you can add endless CRM collection touch points, including: enter contact information for freebies or lotteries, sharing mail or contact information for exclusive events or pre-sales, or requiring contact collection to connect to WiFi. You can use convincing CTA’s like “Scan to Enter” or “Scan for Inside Access” to entice attendees to volunteer their names, phone numbers, and emails for future SMS and email event campaign marketing. When you use event QR codes you can find countless ways to passively collect additional contact information that will keep a steady flow of attendees to all your future events.

Drive merchandise sales with omni-channel touch points

Merchandise lines within venues can also often be packed, disorganized, and hard to navigate – turning away many potentially interested buyers. Help your attendees enjoy their event experience without needing to worry about missing out on the show experience or needing to lug around merchandise they might lose. When you use QR codes for events you can provide customers with an alternative way to shop the tour or event merchandise. Simply create a Flowcode and let consumers scan to enter your online merchandise shop. This omni-channel selling platform increases opportunities for consumers to buy on their own time. When you connect QR codes for event merchandise, watch your sales soar by making the online purchasing experience easy and the offline one more streamlined.

Key features you get with Flowcode

Features and analytics to help you get more downloads.
Unlimited Scans
Your Flowcode QR codes have no scan limits and never expire.
Create a Custom Code
From colors to logos, create a code built for your brand.
Advanced Analytics
Gather robust first party data that unlocks insights about brand new offline customers.
FAQs for QR codes for events
Question not answered?
How do you use QR codes for events?

QR codes are a vital tool for event management. Tickets with codes can be scanned for efficient admission. Codes placed around a venue can link to important information, provide opportunities for feedback, or allow instant merchandise purchases. Finally scanning a code makes connecting to WiFi or downloading an event app in a snap.

Can QR codes link to calendar events?

QR codes can be linked to calendar events to allow anyone who scans the code to instantly RSVP and add the event to their personal calendar.

How do you create QR codes for tickets?

There are many options when it comes to QR code generators for tickets. Once you’ve chosen a code generator you can enter the necessary details and generate hundreds or even thousands of codes to print on tickets. Those tickets can be scanned using smartphones to allow for quick and easy admission. While companies like Flowcode offer a single code for free, you’ll likely have to pay for higher price tiers if you’re planning to create ticket codes for a large event.

How do I create a free QR code for an event?

QR codes can be printed on promotional materials or placed around an event venue and scanned unlimited times. Today many codes are dynamic, their destination can be updated for each new event you’re planning. Companies like Flowcode allow users to create a free QR codes for free with their basic plan.

How do I create a QR code for an invitation?

Online QR code generators make it simple to create unique QR codes. These codes can be printed on invitations or included in email invites and link directly to an RSVP page so potential guests can properly register their attendance. Companies like Flowcode allow you to create your first QR code for free.