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Updated
May 8, 2024
Read Time:
3
 minutes

Your Ultimate Guide For Using QR at Concerts & Music Festivals

Using QR Codes
Caroline Solomon
Your Ultimate Guide For Using QR at Concerts & Music Festivals

Using QR codes at concerts and music festivals instantly offers ease and convenience for both event organizers and festival-goers. Whether it’s streamlining ticket sales or elevating your marketing campaigns with QR codes on posters and print ads, there’s no question that QR code technology is a game changer in this space. Flowcode is a major supporter of concerts and music festivals, and here are some ways we facilitate and enhance the entire experience:

Simplify the Audience Journey

1. Ticket Verification 

To speed up/expedite the ticket check-in process, event organizers can release tickets printed with QR codes. A staff member can easily wait by the entrance to the venue and instantly scan attendee’s tickets using a scanner. 

With Flowcode, event organizers can seamlessly generate one single Flowcode QR code to be printed for each ticket.

2. As a Simple Form of Payment

Concert organizers can allow guests to pay for their tickets via QR code by linking online payment software with a QR code solution. 

3. To book online reservations

To expedite booking reservations online, organizers can also integrate software featuring QR code solutions into their event booking process. A more seamless, streamlined booking process means a happier customer.

4. To order food ahead of time

Guests can ditch the long lines and order food ahead of time via a QR code. Food vendors can place QR codes on tables or countertops at their stall, or they can even feature them in posters throughout the concert venue.

QR code at a music festival


Level Up Your Marketing

1. Out of Home Ads

Event organizers can generate more excitement around their upcoming concert by integrating QR codes into their video ads. Whether it’s a video teaser, an ad on a bus, billboard, or LED screen, incorporating QR codes into your marketing materials brings your audience from the offline to the online world to continue the conversation. And with FlowcodeTV, you can easily incorporate QR codes into video teasers. 

2. Social Media Marketing

With over 4.6 billion users worldwide, social media is a powerful medium to promote music festivals. Concert organizers can allow concert goers to use Facebook or Instagram to register for the event, purchase tickets and even learn more information about the event. With Flowcode, it’s easier than ever to amp up your QR code, personalize it, and make it stand out online.

3. Artist Bios

Flowpage is a great way to offer more information about the artists performing at the festival. For the uninitiated, Flowpage is a customizable landing page that incorporates relevant social media info while allowing you to track engagement metrics. In short, Flowpage is a great way to incorporate artists’ bios, so fans can discover new artists and learn more about their existing favorites.

4. Virtual Concert Experiences

Can’t make the concert IRL? No problem. Flowpage is a great opportunity to provide remote attendees with access to live streams, BTS content, and other fun on-the-ground experiences they might have otherwise missed. 

Easily Share Event Details

1. Venue Information 

Implementing QR codes throughout the concert venue is a great way to keep attendees abreast of important venue sites, like restrooms, water stations and more. And with Flowcode QR codes, it’s incredibly easy to add relevant icons to the center of your QR code to clarify what each QR code is for. 

2. Call for Help

In the event that a guest needs critical attention, placing QR codes throughout the premises that instantly link to a help hotline will keep concert goers safe and protected.

3. Sponsor Information 

Concert organizers can create Flowpages that include relevant information about all the sponsors from the event. Guests can learn more about companies and brands that have funded the event all in one spot. 

QR codes are an incredibly versatile tool for concerts and music festivals. Not only do they allow for the concert to run more smoothly from start to finish, but they also improve the customer journey along the way. And a smoother operation inevitably doubles profits for your concert.

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Caroline Solomon

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