QR codes are the best way to drive traffic to your app from any surface or location. Using QR codes makes it easy to send someone directly to your page in the app store from any physical or digital location you add your QR code to. Saving time and a hassle for audiences means you have a higher likelihood of getting someone to your end goal, as well as opens up a whole new channel of traffic to your app store from any marketing channel you decide to use.
QR codes can be added to any marketing material or channel, including: website, video, emails, signange, packaging, and more. To help you get started, here are a couple of guides on to make sure your code and marketing collateral is optimized for success. Learn about QR code design best practices here and how to print here.
Ready to create a seamless experience that helps drive more downloads? Follow along with the guide below to create a QR for app downloads!
While there are many QR code solutions, Flowcode offers the best option for someone looking to make a sign in a rush. With a totally free product and unlimited scans, Flowcode is provides a quick answer.
Once on our website, name your Flowcode and select one of our many templates customized by our in-house designers or choose a design you made from scratch.
To create your QR code, you first have to enter the URL (website address) you want to embed in the code. Since you're driving app downloads, you'll want to include the URL of your app within the app store (Apple, Google, and more) for the most seamless experience.
As an advanced feature of Flowcode's paid plans, you can set smart rules which enable you to link to multiple destinations at once. This is especially valuable for app downloads as you can send them to app stores based on their device type.
The QR codes on signs can be customized to suit any style. You can change the color, shape, pattern of the QR code, as well as add a logo under the ‘A design I made from scratch’ tab! Choose colors and patterns that match your brand.
Add call-to-action (CTA) text such as 'scan to download' to ensure that you encourage your audience to engage.
Clicking"download" will generate your code and create your free account. Pro tip: download your code as a PNG. These look much better on printed products. Now, you can share it with anyone and they will be able to scan it from their smartphone.
After you've done this, the next step is to test your QR code. Make sure that scanning it leads to the destination that you have in mind. Open your phone camera, scan the code, and tap the link that pops up!
If everything looks good, then you're ready!
You can choose a format to save your QR code in. You'll need to select the format that you want to use and then name the file.
Based on if you'll be using your code digitally or physically, you'll then need to print or upload your code. For any email or digital destination (such as a website), make sure your code is prominent. For other applications, you can learn more about placement best practices here:
We hope this tutorial was easy to follow and that you can put QR codes on signs by following these steps. If it is still difficult or confusing, feel free to reach out to our support team so we can assist you further!