Flowcode

Unlock deeper audience insights

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Unlock deeper audience insights

Connect with our team to get started.

Do you know your best customer?

Connect the dots: fine-tune audience segmentation for instant personalization.

The audience journey begins with a QR code

Seamless data capture with QR

Capture insights across all customer touchpoints, providing a unified view that drives personalized experiences and informed decision-making.

Optimize your audience segmentation

Dynamically adapt targeting in real-time, uncover micro-segments and boost ROI with evolving, personalized experiences.

Make your data actionable

Eliminate data silos and achieve precise, actionable segmentation to gain a clear understanding of your audience.

Built securely to protect consumer privacy

Every Flowcode scan is backed by rigorous privacy standards, ensuring that your data is secure, compliant, and trusted.

Become a success story

"Since implementing Flowcode, we have truly transformed the way we connect with our LPGA fans, making our marketing operations more streamlined and efficient. I highly recommend Flowcode to any business looking to enhance their digital presence and improve customer engagement."

Krista Olson
Vice President, LPGA Tour Marketing

"Flowcode has provided our business a platform that allows our teams to track the impact we are having in a multitude of spaces. From events to consults, the business is gathering insights into how we can best meet our customers and consumers where they are."

Amber S. Jones
 Royal Canin North Americ, Merchandise & Operations Manager

"Flowcode excels in acquiring new contacts, making it a vital tool for expanding our reach. By harnessing  advanced data analytics, we can identify and connect with potential audiences more effectively, driving growth and fostering stronger relationships. Flowcode is a game-changer, and we are thrilled to harness its power for ongoing success."

Blaine LaFluer
CEO, Vested Marketing

"Since implementing Flowcode, we have truly transformed the way we connect with our LPGA fans, making our marketing operations more streamlined and efficient. I highly recommend Flowcode to any business looking to enhance their digital presence and improve customer engagement."

Krista Olson
Vice President, LPGA Tour Marketing

"Flowcode has provided our business a platform that allows our teams to track the impact we are having in a multitude of spaces. From events to consults, the business is gathering insights into how we can best meet our customers and consumers where they are."

Amber S. Jones
 Royal Canin North Americ, Merchandise & Operations Manager

"Flowcode excels in acquiring new contacts, making it a vital tool for expanding our reach. By harnessing  advanced data analytics, we can identify and connect with potential audiences more effectively, driving growth and fostering stronger relationships. Flowcode is a game-changer, and we are thrilled to harness its power for ongoing success."

Blaine LaFluer
CEO, Vested Marketing

Have you spotted us before?

Check out the best recent brand activations, powered by Flowcode.
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Frequently asked questions
Questions not answered?
What are audience insights, and why are they important?

Audience insights are data-driven understandings of your customers' behaviors, preferences, and demographics. With Flowcode, these insights become actionable, enabling you to make smarter decisions, tailor your marketing efforts, and boost engagement. By knowing who your audience is and how they interact with your brand, you can craft experiences that resonate and drive results.

How can I use audience insights to improve my marketing strategy?

Flowcode’s audience insights allow you to refine your marketing strategy with precision. By analyzing this data, you can tailor your messaging, target specific audience segments, and optimize campaigns for better performance. Understanding your audience helps you create more relevant and impactful marketing, leading to higher engagement and conversion rates.

What is audience segmentation, and how does it work?

Audience segmentation with Flowcode involves dividing your broader audience into specific groups based on shared characteristics like behavior, demographics, or preferences. This targeted approach enables you to deliver personalized content and offers, ensuring that each group receives messages that resonate with them.

How do audience insights help with segmentation?

Flowcode’s audience insights provide the granular data you need to create accurate and effective audience segments. By understanding behaviors, interests, and demographics, you can build targeted segments that enhance engagement and drive better outcomes. These insights allow you to craft personalized experiences that truly connect with your audience.

What tools or features does Flowcode offer for audience segmentation?

Flowcode offers advanced segmentation tools that allow you to create detailed audience profiles. You can segment your audience based on behaviors, demographics, purchase history, and more. Plus, our real-time data updates ensure your segments stay relevant, enabling you to continuously refine and optimize your marketing efforts.

Can I track the performance of different audience segments?

Absolutely! Flowcode provides robust analytics and reporting tools that let you monitor the performance of your audience segments in real-time. Track metrics like engagement, conversions, and ROI for each segment, helping you identify top-performing groups and optimize your strategy for better results.

How do audience insights improve personalization efforts?

Flowcode’s audience insights power deeper personalization. By understanding the unique characteristics of each segment, you can tailor your messaging, offers, and experiences to match their specific needs and preferences. This level of personalization increases engagement, loyalty, and conversion rates, making your marketing efforts more impactful.

Is it possible to integrate Flowcode’s audience insights with my existing marketing tools?

Yes, Flowcode seamlessly integrates with your existing marketing tools. Whether you use CRM systems, email marketing platforms, or social media tools, you can incorporate Flowcode’s audience insights across all your campaigns. This ensures a consistent, data-driven approach to your marketing strategy.

How do you ensure data privacy and security when gathering audience insights?

At Flowcode, data privacy and security are our top priorities. We implement robust encryption technologies and adhere to strict data protection regulations like GDPR and CCPA. Your audience's data is safeguarded with the highest standards of security, ensuring it’s handled responsibly and securely at all times.

How can I leverage Flowcode’s audience insights to enhance customer retention?

Flowcode’s audience insights give you a clear understanding of what keeps your customers coming back. By analyzing behavioral patterns and preferences, you can craft personalized offers, loyalty programs, and targeted communications that strengthen customer relationships and increase retention. This helps you maximize customer lifetime value and build long-term loyalty.