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Graphic design and QR codes make the perfect combination of digital and in-person marketing tactics. By activating users in both the real world and the digital world, your business can make a much larger impact on its consumers! We’ve compiled a list of eight strategies for incorporating QR codes into your graphic design.

Our guide on using QR codes in your graphic design

1. Create interactive posters or flyers

You can use QR codes to make your paper marketing materials, like mailers, posters, or flyers, more interactive. For example, you could use a QR code to connect your audience to your website. Link them directly to exclusive content, such as a behind-the-scenes of your next drop or a tagged list of future collaborations. You can also use them to direct audiences to your social media pages so they can connect with the brand or other fans with similar interests. Learn the full benefit of using Flowcodes in direct mail here.

If you're looking for something more subtle and artistic, try using the QR code as an accent piece on the page itself rather than the main focus. You can even A/B test using different color schemes or placements to see which format generates the most impressions.

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2. Enhance business cards

QR codes can be used on business cards to add a fun, digital element to the paper world. You can direct people to your website, Linkedin profile, or any other profile you want to promote. QR codes can also direct people to videos about your business—whether it's about your products, your mission, or any press that you’d like to share. Flowcode has so much to offer your business cards, explore it all here!

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3. Create branded QR code designs

Use QR codes as a design element in your branding, by incorporating them into your logo and creating unique designs for each code. Use unique branding to promote your company, drive traffic to your website, and reinforce your image to customers.

With companies like Flowcode, you can customize the color of your QR code and choose a pattern to match your brand. Nowadays, personalization is the name of the game — using a QR code provider that can help match your brand will help you win business! If you haven’t seen it yet, check out our collab with Kim Kardashian’s SKKN line.

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4. Add a touch of mystery

Use QR codes creatively by hiding them in the design of other elements, like the website header, a logo, and more. Maybe even incorporate them into a puzzle to add mystery and intrigue to your marketing materials. You can even store your NFT within a Flowcode, as seen here.

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5. Link to videos or presentations

If you have an interesting video or presentation to share with potential customers, drive them to an uploaded version on your website or social media platforms. Make it clear to customers what the Flowcode links to with a simple call-to-action like “Scan to learn more” or “scan to go behind the scenes!” See how teachers are using Flowcodes to securely share class videos with their students!

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6. Offer exclusive content

QR codes are a great time to offer your audience something unique and exciting. The best way to use this sort of exclusive content is to promote a new product or service or offer a discount code. This allows you to create buzz around your brand and get people excited about what you're offering. You can also use QR codes as part of an email campaign where your audience has access to special offers on products at different stages in the sales funnel, such as free trials or discounts if they buy now! Musicians and artists are using Flowcodes to offer sneak peeks of unreleased content, and more!

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7. Enhance event invitations

If your business has an important event coming up, plan to put QR codes on your invitations. By doing this, you can go uncover key analytics from before the event even happens. Add QR codes to invitations to make it easy for guests to RSVP, view seating charts, donate, and more. Also, you can send attendees a unique QR code to use at sign-in. This can streamline the check-in process and decrease your stress on the day of.  If you’re interested in learning more about using QR for events, check out our in-depth guidehere .

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8. Add a personal touch

QR codes can help you use your digital content to connect with customers on a deeper level. You could use them to properly introduce yourself, highlight your business's unique strengths, thank customers for their purchases, and more. For example, film a how-to video for your product and share it on your website or newsletter along with a link to purchase. This is a great tool for any small business that’s hoping to expand its digital presence. Check out more for personalizing and digitizing your small business here!

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Your best engagement ever with QR and graphic design

With all of the ways you can use QR codes, it’s no wonder they are so popular. They’re a great way to make your designs interactive and fun, while also providing a way for users to learn more about your brand or products. Whether you want them on posters or flyers, business cards, or event invitations, there is no bad place to add a QR code! We hope this helps provide you with some inspiration to use QR codes in your next design project!