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Flowcode's Top Operators: Johanna Keeline
Kaileigh Jackson
Growth Marketing
Updated
April 30, 2026
TLDR –
We’re only successful if our customers are. This week, we’re highlighting Johanna Keeline, Specialist, Fan Engagement at the PGA TOUR.
Johanna and her team oversee PGA TOUR Pass - the PGA TOUR's free-to-join membership program - along with broader fan engagement and data strategy.
The Challenge
How do you track fan touchpoints across an entire tournament and connect physical, on-site moments with digital engagement in a seamless way? That's where Flowcode comes in.
The Solution
By deploying Flowcode across tournament signage, fan activations, and sponsor touchpoints, Johanna's team built a more connected experience, giving fans an easy way to participate, unlock rewards, and engage with PGA TOUR Pass in real time.
But the bigger unlock was the data. Flowcode's analytics platform gives the team a live view of which activations are driving the most engagement, where fans are interacting across tournament grounds, and how individual campaigns are performing.
One feature Johanna especially loves: FlowHubs — the ability to use a single code to direct fans to multiple destinations. Less printing, more flexibility, and a cleaner operational footprint on-site.
Conclusion
A smarter way to connect the course to the customer. Shoutout to operators like Johanna who are redefining what fan engagement in live sports looks like.