Retail & consumer goods

Turn retail and product touchpoints into mobile conversion funnels

Transform every touchpoint into a first-party data engine to drive purchases and repeat customers.
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Trusted to drive 1B+ connections for over 75% of Fortune 500 brands 

Why Retail & CPG brands love Flowcode

Top Retail & CPG Use Cases

Two cans of Athletic Brewing Co Run Wild IPA with Flowcodes on ice over grass.

On Product Packaging

Enable brand experiences on your product
Transform every product package into an interactive product experience that deepens brand loyalty and repurchases of your product.
Hand holding smartphone displaying Athletic Brewing Co FlowHub with shop, discount, and club sign-up options.

In-Store & Retail Displays

Make retail displays instantly shoppable
Every in-store shopper is ready to connect to your mobile offers hub.  Instantly take real world shoppers to mobile offers and coupons.
Person holding a phone showing the Bala fitness FlowHub with a box of Bala Bangles in the background and an insert with a Flowcode.

Direct Mail & Print

Create personalized direct mail experiences
Drive 1:1 personalization at scale with unique codes per person, household, or offer, printed with your existing tech for real-time attribution and ROI.
Two cans of Athletic Brewing Co Run Wild IPA with Flowcodes on ice over grass.

On Product Packaging

Enable brand experiences on your product
Transform every product package into an interactive product experience that deepens brand loyalty and repurchases of your product.
Hand holding smartphone displaying Athletic Brewing Co FlowHub with shop, discount, and club sign-up options.

In-Store & Retail Displays

Make retail displays instantly shoppable
Every in-store shopper is ready to connect to your mobile offers hub.  Instantly take real world shoppers to mobile offers and coupons.
Person holding a phone showing the Bala fitness FlowHub with a box of Bala Bangles in the background and an insert with a Flowcode.

Direct Mail & Print

Create personalized direct mail experiences
Drive 1:1 personalization at scale with unique codes per person, household, or offer, printed with your existing tech for real-time attribution and ROI.

Retail & CPG Products

ShopperHub

Personalize an instant ShopperHub to make shopping your store or product a true brand ecosystem experience.
Hand holding a smartphone displaying Faherty FlowHub with options to shop men's and women's collections.

FlowID & Personalization

Unlock a unified view of each shopper across omnichannel touchpoints, powering more personalized experiences.
Profile card for Chloe Foster showing email, phone, $1.9K lifetime value, 14 conversions, last conversion April 22, 2026.

Sunrise 2027 GS1 Flowcodes

The largest change to retail in 50 years is happening in 2027 with the need for all brands and retailers to have GS1-compliant Flowcodes.
Person scanning a QR code on a Welch's Fruit Snacks box with a smartphone in a store aisle.

Platform Intelligence for Retail & CPG

Flowcode Retail & CPG Enterprise Governance

Organize a simple and secure parent-child data structure across your portfolio of branded touchpoints. Keep master control of data, give brands operational control of touchpoints.
Kraft Heinz Enterprise Governance chart

Flowcode Workspaces for Retail & CPG

Collaborate across teams, brands or partners in a dedicated workspace, the easiest way to manage shared assets and stay organized.
Three Lunchables team cards labeled Partnerships, Packaging Team, and Store Placements, each with three round profile photos.

Flowcode Retail Data & CRM Integrations

Flowcode has pre-set API intergrations with the world’s best enterprise data management, CRM, and marketing platforms—integrated seamlessly with your tech stack.
Flowcode suite of integrations with Mailchimp, Hubspot, Okta, Adobe, Snowflake, Salesforce, Microsoft 365 and Zapier.

Brand Kit for Retail & CPG

Ensure brand governance across all channels and touchpoints. Lock logos, colors, fonts, and designs so everything stays consistent at scale.
Lunchables Brand Kit with logo, Flowcode design and colors.

Lunchables

Lunchables sought to enhance consumer engagement and brand loyalty through an interactive experience that went beyond the meal. They created a playable packaging experience with Flowcode allowing consumers to access digital games and rewards, resulting in strong engagement metrics and deepened consumer interaction.

22%
increase in sales
50%
campaign conversion rate
Lunchables Fun Pack Pepperoni Pizza with Capri Sun Fruit Punch and Crunch Bar package showing nutrition details.