1. Our team will reach out in <30 minutes.
Check your inbox or phone, we’ll tailor your demo to your use case.
2. We build your custom demo
Flowcodes, FlowURLs, and FlowHubs with the data behind the whole platform - so you see exactly what Flowcode unlocks.
3. You go live in days
Our team handles setup. You handle growth.
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Retail & consumer goods
Turn retail and product touchpoints into mobile conversion funnels
Transform every touchpoint into a first-party data engine to drive purchases and repeat customers.
You're in. You’ll hear from us in the next 30 minutes.
A real person is reviewing your info. In the meantime, see how teams launch and scale with Flowcode.
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Trusted to drive 1B+ connections for over 75% of Fortune 500 brands
Why Retail & CPG brands love Flowcode
Top Retail & CPG Use Cases
On Product Packaging
Enable brand experiences on your product
Transform every product package into an interactive product experience that deepens brand loyalty and repurchases of your product.
In-Store & Retail Displays
Make retail displays instantly shoppable
Every in-store shopper is ready to connect to your mobile offers hub. Instantly take real world shoppers to mobile offers and coupons.
Direct Mail & Print
Create personalized direct mail experiences
Drive 1:1 personalization at scale with unique codes per person, household, or offer, printed with your existing tech for real-time attribution and ROI.
Retail & CPG Products
ShopperHub
Personalize an instant ShopperHub to make shopping your store or product a true brand ecosystem experience.
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FlowID & Personalization
Unlock a unified view of each shopper across omnichannel touchpoints, powering more personalized experiences.
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Sunrise 2027 GS1 Flowcodes
The largest change to retail in 50 years is happening in 2027 with the need for all brands and retailers to have GS1-compliant Flowcodes.
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Platform Intelligence for Retail & CPG
Flowcode Retail & CPG Enterprise Governance
Organize a simple and secure parent-child data structure across your portfolio of branded touchpoints. Keep master control of data, give brands operational control of touchpoints.
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Flowcode Workspaces for Retail & CPG
Collaborate across teams, brands or partners in a dedicated workspace, the easiest way to manage shared assets and stay organized.
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Flowcode Retail Data & CRM Integrations
Flowcode has pre-set API integrations with the world’s best enterprise data management, CRM, and marketing platforms—integrated seamlessly with your tech stack.
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Brand Kit for Retail & CPG
Ensure brand governance across all channels and touchpoints. Lock logos, colors, fonts, and designs so everything stays consistent at scale.
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Lunchables
Lunchables sought to enhance consumer engagement and brand loyalty through an interactive experience that went beyond just the meal. They created a playable packaging experience with Flowcode, allowing consumers to access digital games and rewards, resulting in strong engagement metrics and deepened consumer interaction with the brand.
22%
Boost in sales
50%
Campaign conversion rate
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FAQs
Have a question? We are here to help.
How do retail brands use Flowcode on product packaging?
Retail brands embed Flowcodes directly on packaging to bridge the moment of purchase with digital experiences like loyalty sign-ups, recipes, sustainability content, and personalized offers. Flowcode captures first-party data at the point of engagement, turning every product into a direct connection between brand and consumer. Brands like Love Corn achieved a 62% CRM conversion rate through on-pack placements.
Can Flowcode help consumer goods brands grow their CRM?
Yes. Flowcode turns every physical touchpoint (packaging, displays, and out-of-home media) into a CRM entry point. Because customers opt in at the moment of product interaction, the data captured is high-intent and accurate. Brands using on-pack Flowcodes routinely outperform traditional digital acquisition channels on both volume and downstream conversion rates.
How does Flowcode measure retail campaign performance?
Flowcode's built-in analytics dashboard captures engagement data in real time — including geographic location, time of day, device type, and downstream conversion behavior. Retail marketers can track performance across SKUs, retail regions, and physical placements to understand which touchpoints drive the highest return, then optimize spend accordingly.
How does Flowcode integrate with retail tech and CRM stacks?
Flowcode has pre-built integrations with leading CRM, CDP, and marketing automation platforms, including Salesforce, HubSpot, and more. First-party data captured at physical touchpoints syncs directly into existing workflows for retargeting, segmentation, and personalized lifecycle marketing.