1. Our team will reach out in <30 minutes.
Check your inbox or phone, we’ll tailor your demo to your use case.
2. We build your custom demo
Flowcodes, FlowURLs, and FlowHubs with the data behind the whole platform - so you see exactly what Flowcode unlocks.
3. You go live in days
Our team handles setup. You handle growth.
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Sports
Instantly build your team’s personalized fan experience network
Uncover fan data blind spots by turning touchpoints into engagement, CRM collection, and revenue.
You're in. You’ll hear from us in the next 30 minutes.
A real person is reviewing your info. In the meantime, see how teams launch and scale with Flowcode.
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Trusted to drive 1B+ connections for over 75% of Fortune 500 brands
Why Sports brands love Flowcode
Top Sports Use Cases
In-Stadium
Drive personalized fan-level engagement
Engage fans with personalized experiences and tailored messaging across voting, contests, and sponsor activations while building fan loyalty.
Broadcast & CTV
Know who watches your games and events
Turn passive viewers into known fans. Engage fans with highly personalized content, commerce, communication, and community experiences.
Connected Stadium Seats
Personalize every seat for every fan
Every seat has a fan waiting to build a relationship and engage with your team’s content and experiences. Connect the seat touchpoint.
Sports Products
Flowcode & FlowURL to FanHub
Give every fan a game-specific personalized mobile hub that connects to your app, partners, merchandise, and post-game opportunities.
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FlowID & Personalization
Use FlowID to create an omnichannel personalized history of your fan from your team’s touchpoints in stadium, on TV, and at events.
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Seat Tags
Deliver dynamic, personalized content that adapts to infinite variables like seat location to live game data, ensuring you always meet the fan moment.
Platform Intelligence for Sports
Flowcode Enterprise Governance for Sports
Organize a simple and secure parent-child data structure across your portfolio of branded touchpoints. Keep master control of data, give brands operational control of touchpoints.
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Flowcode Workspaces for Sports
Collaborate across teams, brands or partners in a dedicated workspace, the easiest way to manage shared assets and stay organized.
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Flowcode Sports Data & CRM Integrations
Flowcode has pre-set API integrations with the world’s best enterprise data management, CRM, and marketing platforms—integrated seamlessly with your tech stack.
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Brand Kit for Sports
Ensure brand governance across all teams and channels. Lock logos, colors, fonts, and designs so everything stays consistent at scale.
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Milwaukee Bucks
"With the use of their 1:1 seat tag product, Flowcode has allowed us to make meaningful progress against our goal of identifying more fans attending our games and events in our arena while simultaneously providing our fans an opportunity to feel more connected and immersed with their experience at Fiserv Forum."
FAQs
Have a question? We are here to help.
How do sports teams and leagues use Flowcode to engage fans?
Sports organizations use Flowcode at every fan touchpoint (stadium signage, jerseys, broadcast lower-thirds, tickets, and concourse displays) to turn passive viewers into known fans. Connections trigger personalized experiences including exclusive content, voting, contests, merchandise offers, and loyalty rewards. Flowcode is trusted by WWE, the Milwaukee Bucks, ESPN, NFL Shop, and more.
How can Flowcode drive revenue at live events?
Flowcode enables real-time commerce and fan engagement at scale. NFL Shop drove $250 in revenue per connection and 10,000 connections in just 60 seconds using Flowcode during a live event, demonstrating how in-venue and broadcast placements can turn a single high-attention moment into immediate, measurable return for both teams and brand partners.
How does Flowcode work for broadcast and streaming integrations?
Flowcode can be embedded in broadcast graphics, lower-thirds, and pause screens to convert TV or streaming viewers into direct brand relationships. When a viewer engages with a Flowcode on screen, they're instantly routed to a personalized experience (a merchandise offer, exclusive content, or loyalty sign-up), with no manual URL entry required.
Can Flowcode power sponsor activations and measure their impact?
Yes. Flowcode gives sponsors a data-rich, measurable alternative to traditional activation signage. Sponsors can deliver branded digital experiences — exclusive offers, sweepstakes entries, and content unlocks — while Flowcode's real-time analytics track engagement volume and downstream conversion, giving both teams and sponsors verifiable performance data after every event.