Sports

Instantly build your team’s personalized fan experience network

Uncover fan data blind spots by turning touchpoints into engagement, CRM collection, and revenue.
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Trusted to drive 1B+ connections for over 75% of Fortune 500 brands 

Why Sports brands love Flowcode

Top Sports Use Cases

In-Stadium

Drive personalized fan-level engagement
Engage fans with personalized experiences and tailored messaging across voting, contests, and sponsor activations while building fan loyalty.
Person watching TV showing a diverse group with raised fists and text promoting 30% off first NFL Shop order with Flowcode.

Broadcast & CTV

Know who watches your games and events
Turn passive viewers into known fans. Engage fans with highly personalized content, commerce, communication, and community experiences.
Flowcode sear tag on black surface with text 'Enhance your experience' and seat info 'Section 119 - Row 21 - Seat 4'.

Connected Stadium Seats

Personalize every seat for every fan
Every seat has a fan waiting to build a relationship and engage with your team’s content and experiences. Connect the seat touchpoint.  

In-Stadium

Drive personalized fan-level engagement
Engage fans with personalized experiences and tailored messaging across voting, contests, and sponsor activations while building fan loyalty.
Person watching TV showing a diverse group with raised fists and text promoting 30% off first NFL Shop order with Flowcode.

Broadcast & CTV

Know who watches your games and events
Turn passive viewers into known fans. Engage fans with highly personalized content, commerce, communication, and community experiences.
Flowcode sear tag on black surface with text 'Enhance your experience' and seat info 'Section 119 - Row 21 - Seat 4'.

Connected Stadium Seats

Personalize every seat for every fan
Every seat has a fan waiting to build a relationship and engage with your team’s content and experiences. Connect the seat touchpoint.  

Sports Products

Flowcode & FlowURL to FanHub

Give every fan a game-specific personalized mobile hub that connects to your app, partners, merchandise, and post-game opportunities.  
Person holding smartphone displaying Premier League FlowHub with with Festive Fixtures Sweepstakes and shop options.

FlowID & Personalization

Use FlowID to create an omnichannel personalized history of your fan from your team’s touchpoints in stadium, on TV, and at events.
User profile of Marcus Thompson with email, phone, $900 lifetime value, 20 conversions, and recent UFC event activity.

Seat Tags

Deliver dynamic, personalized content that adapts to infinite variables like seat location to live game data, ensuring you always meet the fan moment.
Row of empty stadium seats with a red Flowcode tag on seat back that reads Scan to Enter Giveaway.

Platform Intelligence for Sports

Flowcode Enterprise Governance for Sports

Organize a simple and secure parent-child data structure across your portfolio of branded touchpoints. Keep master control of data, give brands operational control of touchpoints.
TKO Enterprise Governance chart

Flowcode Workspaces for Sports

Collaborate across teams, brands or partners in a dedicated workspace, the easiest way to manage shared assets and stay organized.
Three UFC team cards labeled Live Events Team, On-Air Team, and Promotions with circular portraits of team members.

Flowcode Sports Data & CRM Integrations

Flowcode has pre-set API intergrations with the world’s best enterprise data management, CRM, and marketing platforms—integrated seamlessly with your tech stack.
Flowcode suite of integrations with Mailchimp, Hubspot, Okta, Adobe, Snowflake, Salesforce, Microsoft 365 and Zapier.

Brand Kit for Sports

Ensure brand governance across all teams and channels. Lock logos, colors, fonts, and designs so everything stays consistent at scale.
UFC Brand Kit with logo, Flowcode design and colors.

Milwaukee Bucks

“With the use of their 1:1 seat tag product, Flowcode has allowed us to make meaningful progress against our goal of identifying more fans attending our games and events in our arena while simultaneously providing our fans an opportunity to feel more connected and immersed with their experience at Fiserv Forum."

Smiling man with short brown hair wearing a gray quarter-zip sweater outdoors with greenery background.
Matt Ship
Milwaukee Bucks
Milwaukee Bucks basketball player wearing number 34 dribbling a basketball during a game.