Flowcode

Turn real-world touchpoints into personalized conversion funnels

Drive conversions in the real world with the #1 Enterprise QR code.
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How teams launch
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Person using a smartphone to scan a Flowcode on a TV screen showing a white BMW car front.

Trusted to drive 1B+ connections for over 75% of Fortune 500 brands 

ESPN Logo
Ford Logo
Paramount Logo
Pfizer Logo
SoFi Logo
Uber Eats Logo
ESPN Logo
Ford Logo
Paramount Logo
Pfizer Logo
SoFi Logo
Uber Eats Logo
ESPN Logo
Ford Logo
Paramount Logo
Pfizer Logo
SoFi Logo
Uber Eats Logo

What is a Flowcode?

Flowcodes make every offline touchpoint a mobile conversion funnel

Flowcodes connect your highest value fans on your highest value touchpoints.
Person scanning a QR code on a Welch's Fruit Snacks box with a smartphone in a store aisle.
Designed and customized
Flowcodes can be highly designed and compliant with your brand guidelines and governance.
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Dynamic & personalized
Flowcodes are enabled with FlowIDs and can be integrated with your CRM and data attributes to give your fans personalized experiences.
Person holding smartphone scanning Flowcode displayed on TV screen showing front of white BMW car.
Real-time analytics
Flowcode analytics enable you to see real time data from your fans. Brands can also measure every code and connection individually and by location.

Platform Intelligence

Flowcodes create dynamic and personalized brand connections powered by AI and personalization technology.

Flowcode Enterprise Governance

Organize a simple and secure parent-child data structure across your portfolio of branded touchpoints. Keep master control of data, give brands operational control of touchpoints.
Interface showing one QR code and one short URL with option to add a rule and no data properties added.

FlowID and personalization

Unlock a unified view of each customer across omnichannel touchpoints, powering more personalized experiences.
Profile card showing Dylan Turner with email, phone, $108.6K lifetime value, 8 conversions, and last conversion on Jan 04.

Flowcode Integrations

Integrate Flowcode to sync real-time data into your existing tech stack, sharpening insights and powering smarter retargeting.
Flowcode suite of integrations with Mailchimp, Hubspot, Okta, Adobe, Snowflake, Salesforce, Microsoft 365 and Zapier.

Welch's

"Adding Flowcodes to our packaging differentiates us on the shelf, bringing our sustainability story to life far more effectively than URLs or call centers. The tool has been invaluable in testing new messages and initiatives with our growing fan base, helping us foster a two-way dialogue with our most engaged retail consumers."

Katie Snape Croak
Manager of Packaging & Creative Design
14k+
Total connections
55%
Click-through rate
A Welch's Fruit Snack box is being scanned in shopping aisle at grocery store.A Welch's Fruit Snack box is being scanned in shopping aisle at grocery store.

FAQs

Have a question? We are here to help.
What is a Flowcode and how is it different from a standard QR code?

A Flowcode is a branded, enterprise-grade physical connection point designed for performance, not just function. Unlike standard QR codes, Flowcodes are fully customizable to match brand aesthetics, powered by AI-driven personalization, and built with a robust analytics engine that captures real-time engagement data.

Can Flowcodes be personalized for individual consumers at scale?

Yes. Flowcode supports personalization at scale through two approaches. FlowID, Flowcode's first-party identity and personalization layer, enables a given Flowcode to serve different content, offers, or experiences based on known audience attributes — geography, loyalty tier, past engagement history, or CRM data — delivering individualized experiences from a single physical placement. Bulk code creation supports large, unique code deployments through existing manufacturing or print workflows.

Are Flowcodes dynamic and can the destination be changed after printing?

Yes. Flowcodes are dynamic by default. The destination URL, content, or experience behind a Flowcode can be updated at any time without reprinting the physical Flowcode QR code. This makes Flowcodes ideal for packaging, outdoor advertising, and long-running campaigns where content needs to evolve after physical production is complete.

What brand customization options are available for Flowcodes?

Flowcodes can be fully designed to match brand guidelines, incorporating brand colors, logos, patterns, and visual styles. Flowcode's design tools and AI-powered creation engine and brand kits allow brands to generate on-brand codes at scale, whether creating a single hero placement or thousands of unique Flowcodes across a full campaign.