FlowID & PERSONALIZATION

FlowID drives personalized brand experiences

Build a persistent first-party identity from every Flowcode, FlowURL, and FlowHub connection.
Profile card for Arlo Quinn with email and phone, showing $2.8K lifetime value, 23 conversions, and activity log.
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Profile card for Arlo Quinn with email and phone, showing $2.8K lifetime value, 23 conversions, and activity log.
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Trusted to drive 1B+ connections for over 75% of Fortune 500 brands 

What is FlowID?

Flowcode’s Identity Solution

User profile showing Arlo Quinn's details linked to personalized Paramount+ Landman updates and programming guide.
FlowID captures rich, first-party data powering personalization and retargeting.
Get Flowcode
User profile showing Arlo Quinn's details linked to personalized Paramount+ Landman updates and programming guide.
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FlowID Intelligence Suite

Our full suite of FlowID products are built to capture, enrich, and activate identity data, powering everything from personalization, attribution, and customer growth.

2-Way CRM

Activate existing customer data within Flowcode while enriching your CRM with new identity and engagement data captured through scans and clicks.
Two way CRM sync between Flowcode and Hubspot

Data Properties

Assign unique characteristics to every touchpoint to personalize experiences and then measure performance on a tag level.
Interface showing QR Codes and Short URLs linking to Coca-Cola and Sprite product ads with get started buttons.

Custom Contact Properties

Capture custom fields about every contact — job title, loyalty status, tier — synced to your CRM for deeper segmentation and 1:1 personalization.
User profile Marcus Thompson, Uber One member, with contact and identifier info leading to Uber ride booking options.

Smart Rules

Define campaign rules to route customers based on who they are, not just when or how they engage.
Smart Rules route Uber riders to sign up for Uber One and members to an offer for 10% back on Uber car rentals.

Audience Builder

Build audiences based on a diverse range of contact fields and behavior right in the platform.
Audience builder filtering through event data and interaction levels

Love Corn

“Flowcodes on packaging have been our most successful CRM collection tool to date. This method works so well because it's simple and immediate.”

Lily Convey from Love Corn
Lily Convey
Love Corn
62%
CRM collection rate from packaging
27,000
new customers acquired
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