Flowcode's Top Operators: Joudy Nadri

Meet Joudy Nadri, Brand Marketing Manager at Gotham FC (and the person behind the club's first-ever Street Team).

When Joudy joined Gotham, she immediately zeroed in on a challenge any field marketing team knows well: how do you actually track real-world fan interest from printed collateral and offers distributed directly in market?

From the Islanders to Gotham FC

Joudy wasn't starting from scratch. Having previously used Flowcode while working with the New York Islanders, she knew exactly what the platform could do. She wasted no time implementing it across Gotham FC's street team assets.

The result? Real-time visibility into scans, unique visits, and detailed engagement data across every activation. For the first time, the team had a clear picture of which offers and experiences were actually resonating with fans in the wild.

Physical Marketing That Performs

One feature Joudy especially values: the ability to update destination links on the backend without reprinting a single asset. The same printed collateral can be reused across multiple events, campaigns, and offers, dramatically cutting down on print costs and operational overhead.

It's the kind of flexibility that makes street team marketing smarter, leaner, and easier to scale.

Data Where It Counts

With Flowcode's analytics behind every activation, Joudy's team can track what's working in real time, bringing the measurement rigor of digital marketing to physical fan engagement.

And according to Joudy, there's one more benefit worth mentioning: the custom-designed Flowcodes make everything a little more fun too.

The Bigger Picture

Gotham FC is building something special, and the Street Team is a big part of how they're bringing fans into that story. The best fan connections don't just happen online. They happen in the real world, one connection at a time.