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Kim Kardashian Leverages Flowcode with DTC Campaign

November 29, 2022
Alex Rosenberg

Kim Kardashian’s skincare line, SKKN BY KIM, is leveraging Flowcode to connect directly with her customers.

Breaking ground in a new era of skincare, Kardashian leverages Flowcode to go direct to consumer and build deeper relationships with her audience, breaking through the holiday clutter.

85% of the world’s economy happens offline. Business empires born in the digital world can accelerate growth by expanding into the offline economy.  The moments that matter and the experiences you remember most happen in the real world — and the Kardashian team shares that sentiment.  Many leading brands, creators, and companies have begun using Flowcode to provide direct connections between the offline and online world.

When it came to promoting her innovative line of skincare, Kim Kardashian tapped Flowcode to connect directly with her audience in groundbreaking ways by:

  • Deploying a national TV campaign that utilizes Flowcode’s highly designed built forTV QR codes , market leading analytics suite, and first-to-market FlowTV Tool to increase CRM capture, measure real-time analytics and drive purchases.
  • Creating custom branded FlowcodeQR codes at pop-ups that encourage shoppers to join the SKKN BY KIM community and sign up for exclusive benefits, such as early access to new launches.
  • Leveraging custom, branded Flowcodes featured throughout LA at the SKKN BY KIM holiday pop-up at Westfield Century City as well as in Westfield DOOH placements at the Century City, Culver City and Topanga malls.
Kim Kardashian QR code

In the current state of the digital economy, audience engagement is not a given. Apple and Google are tightening privacy policies, costs are rising in traditional digital media paid marketing channels, and there is a rush from brands both big and small to capture 1st party data. 70% of the Fortune 500 as well as leading brands such as Kim Kardashian, the NFL, and BMW are leveraging new-age tactics powered by Flowcode to meet consumers where they are in thereal world, and Kim and the SKKN team are pioneers in this field.

Are you a cutting-edge brand searching for new ways to engage with customers, while creating conversions that take your brand to the next level? You know who to call.

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